As if we haven’t already realised how excellent doughnuts are, these yummy ringed snacks are now an inspiration for the biggest skincare trend of 2022. The “glazed doughnut” look came to everyone’s attention last year, when American model Hailey Bieber used the term to describe her skincare routine in a Youtube video.
“If I’m not getting into bed looking like a glazed doughnut, then I’m not doing the right thing,” she says, catapulting the term into the beauty stratosphere faster than anyone can say Krispy Kreme.
For the uninitiated, this involves achieving dewy skin that glistens like – you guessed it – a freshly glazed doughnut. The secret to it is layering super hydrating serums and moisturisers onto your face, and following with moisture-quenching makeup. Some even mix oil into their foundation for extra slipperiness.
Makeup artist Kenneth Lee describes glazed doughnut skin as having a creamy, glistening, lacquer-like finish. He says it’s a slightly more natural-looking extension of glass skin, and looks peculiarly real and more achievable.
But why has this trend snowballed into a major phenomenon? Makeup artist Lasalle Lee says it’s because it focuses on achieving a healthy, high-shine-looking skin, using less makeup to achieve the glowy look.
“While a glowing skin look is achieved by applying makeup like primer, highlighter or strobe cream over your face, glazed doughnut skin is about pampering and achieving healthy, high-shine skin with minimal makeup,” he explains.
Basically, it’s about good skincare and not just applying the right makeup. Kenneth adds that, because the look is all about that dewiness, you need to have the correct products on your dresser – cleanser, serums, hydrators and facial oils.
It’s all about the skin
Thankfully, you don’t need to have deep pockets to achieve the glazed doughnut look. First, Laselle stresses the importance of a good skincare routine: proper cleansing and exfoliating, plus applying essence, serum, facial oil and moisturiser to give the skin a plumped up, just-got-a-facial look. He notes that your routine is also dependent on your individual skin condition.
After nailing your skincare routine, Laselle recommends the following steps and products:
“For people with oily and combination skin, a creamy base doesn’t last long, especially in Singapore’s weather,” he adds. “Use translucent powder sparingly along areas that normally appear sweaty, like the forehead and the sides of the nose.”