What is it like working together with someone with an “opposite personality”? Just like yin and yang, this mother-daughter duo somehow makes it work.
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For Ashley Yong, her mother’s illustrious career in a leading cosmetics firm managing brands like Bobbi Brown and Estée Lauder was the inspiration behind starting her own vegan-friendly beauty brand called Two Halves.
However, it took quite a bit of convincing for Jo Yong to get on board with her plans, because mum thought her daughter just wasn’t being serious. An impressive business plan and after hearing how confident Ashley was about conquering a niche skincare category later, Jo is now her biggest cheerleader, co-founder and in Ashley’s words: “professional consultant”, thanks to mum’s two decades of beauty industry knowledge.
The mother-daughter pair tells The Weekly about how being business partners ultimately brought them even closer and why celebrating the small wins is important for any aspiring entrepreneur.