The science behind skin is complex – one that many scientists and skincare experts have dedicated countless years to achieving the ultimate goal: a youthful and radiant-looking complexion. Studies have shown that three essential proteins – collagen, elastin and keratin – play a vital role in your skin’s health and well-being by keeping it strong, supple, and firm.
The key to beautiful skin thus lies in a healthy skin metabolism, in which protein is circulated within it to maintain a regular skin cell renewal process. With over 35 years of expertise in skincare solutions, KAO set out to unlock the secret of the Beauty Circulation process with est, a new, game-changing skincare line.
est places intense hydration and moisturisation at the forefront with its three-step Growing Power (G.P.) Cycle serum care routine that initiates, conditions, and replenishes your skin’s protein cycle. Thanks to the est Advanced Ingredient, G.P. Cycle Complex, the power-packed trio is said to boost skin cell renewal, improve blood circulation, and combat the signs of ageing.
Brought to you by est
