Let’s face it — when it comes to our body care routines, it could be described as “minimalist at best” or for some, non-existent. We spend most of our time, effort and money on our skincare routines instead. Our skin thrives on grandiose regimens thanks to the colossal collection of products on our vanities. But what about giving TLC to the rest of our bodies?
Recently, a lot of attention has been migrated south into body care and there are some brands that have launched recently that are dedicated to catering to just that. Take, for instance, the Indonesian beauty brand, Dew It.
Founded in 2020 by Rachel Lakhiani, the Jakarta-based beauty brand is a body care line that focuses on a hands-free way to care for your skin. It’s basically a line made for all the busy women out there who claim that they have no time to care for their body because of their hectic schedules. As part of the brand’s offerings, Dew It provides unique applicators and 100% organic ingredients that leave skin moisturized and glowing.
“Learning from my own incredibly busy lifestyle, I never had the time to nourish my dry skin. The effort needed to take care of such a large part of your body felt incredibly time consuming. It turns out that I am not alone, there are many women who feel the same way. I decided to create Dew It as a body skincare solution that not only is easy to use but also encourages women to return to prioritizing themselves in their busy lifestyles. The key to our brand is quick and easy, hands-free, and fun experience,”
Rachel Lakhiani, founder & CEO of Dew It.
Ahead, we’ve rounded up the three body skincare products from Dew It’s latest range that might tickle your fancy.