When Boy De Chanel was first launched, we were excited because not only was the ambassador Korean actor Lee Dong Wook, it also meant our men now can own their own Chanel makeup (if they don’t want to buy the ones from the main line).
Boy de Chanel’s inaugural line-up was concise and compact; it consisted of three fundamentals – a foundation, lip balm and eyebrow pencil.
Now, the brand is expanding the range with the addition of three new makeup products (concealer, eye pencil and nail polish), and to round things off – skincare in the form of a gel moisturiser. If the initial launch was to subtly enhance one’s features, the new additions come across as more confident and assertive. That said, it’s 2020; traditional notions of gender are steadily being dismantled and as the brand puts it, “beauty is not a matter of gender; it is a matter of style”.
Said to be a lightweight gel-cream formula with a non-greasy finish, this moisturiser can be used on its own or as after-shave and was designed to soothe sensations of tightness and discomfort after shaving. Key ingredients include reliable humectants (moisturising agents) such as hyaluronic acid and glycerin, as well as antioxidants in the form of a concentrated green coffee extract.
If you need quick concealment of blemishes or dark undereye circles, this might do the trick. A long-wearing formula described to stay in place for up to eight hours, this highly-pigmented concealer has a non-oily finish and dries down matte – perfect for those who want a subtle touch-up. Available in eight shades.
A multitasking pencil (black, navy or brown) with a matte finish that can 1) define the eyes 2) act as eyeliner and 3) triple up as eyeshadow should the occasion call for it.
The range’s new matte nail polishes comes in two shades: black and natural – an obvious nod to Chanel’s signature colours. Formulated with panthenol (a great skin health-boosting ingredient, FYI), this nail polish reportedly dries down in less than 64 seconds.
The new collection hits Chanel’s fragrance and beauty boutiques come July 31.
This article was first published in Female.