It’s finally here. Selena Gomez’s Rare Beauty is now available in Singapore (bye-bye international shipping fees) and I couldn’t be more excited.
For the uninitiated, Rare Beauty is definitely not a run-of-the-mill makeup collection. After all, Gomez has been very vocal about wanting it to be more even before officially launching the line last year in the US.
In addition to encouraging women to embrace their own uniqueness and not give in to societal pressures and unrealistic beauty standards, this mission-driven beauty brand is also doing its part to promote mental positivity and wellbeing not only through its product names like Grateful, Empathy, Fearless and Transcend, but Gomez has also established a Rare Impact Fund, where one per cent of all sales from the Rare Beauty products will be donated to help bring mental health services to underserved communities.
While that is all well and good, what matters more if you’re going to be parting with your money, is how well the colour payoff and the ease of use of each product is. So like any good beauty enthusiast, I had to find out if this celeb-owned beauty brand lives up to its hype.
Good to know: Besides a variety of colour and pearl pigments that are unique to the different products, Rare Beauty makeup also contains a botanical blend of lotus, gardenia and white water lily extracts that help to soothe, calm and nourish the skin at the same time.
Here are my honest reviews about the three favourites that Gomez has recommended for Rare Beauty newbies to try: