Ever since Korean beauty products started entering the beauty industry more than 8 years ago, K-beauty trends like supple mochi skin and just-bitten gradient lips grew in popularity, giving way to the rise of even more K-beauty brands to take foothold in the marketplace. And we, as makeup and skincare lovers, are here for it.
If you’re into Korean beauty products like we are, you don’t have to wait for a vacation to Seoul to pick up your favourite serum or lipstick (but the next time you’re in Korea, here’s what to get). Guardian has a large array of K-beauty brands and they’ve just expanded their range of brands with 3 new additions that we’re definitely hyped for.
Here are the must-have products from each new brand and of course, we’ll complete the list with the existing K-beauty brands that you can buy exclusively at Guardian.