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Beauty

How to get Kim Se-jeong’s makeup in the Korean drama Business Proposal

M / Makeup

How to get Kim Se-jeong’s makeup in the Korean drama Business Proposal

How to recreate her iconic makeup from the series with K-beauty favourites

by Ho Guo Xiong  /   April 6, 2022

Credit: Instagram/sbsdrama.official

For those who clicked in, you’ve likely been catching up on Business Proposal on Netflix. Starring Ahn Hyo-seop and Kim Se-jeong, the romantic comedy has been trending thanks to its unique and hilarious plot.

Beyond its addictive storyline, we’ve been obsessed with Kim Se-jeong’s dark and smoky makeup which is a departure from the soft, romantic look Korean dramas are known for.

Keep scrolling to learn how to recreate her Business Proposal makeup.

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https://www.herworld.com/gallery/beauty/makeup/kim-se-jeong-korean-drama-business-proposal/
How to get Kim Se-jeong's makeup in the Korean drama Business Proposal
Dark, vampy eyes
custom

Most Korean drama characters gravitate towards soft, warm eyeshadow shades. This is why Kim Se-jeong’s dark, smoky eye makeup was such a refreshing change.

When working with deeper, brown hues, focus the colour on the lash line to make the look wearable even for the daytime.

 

View this post on Instagram

 

A post shared by SBS 드라마 공식계정 (@sbsdrama.official)

Clio Pro Eye Palette in 09 Botanical Mauve, $49.90, from Watsons
image

This ten-pan shadow contains a wide range of neutrals shades that run the gamut from light to deep with both matte and glitter finishes.

There is also an accompanying dual-ended brush. The perfect to “one and done” palette.

Buy it here

Watsons
Black inky lashes
custom

To complement her dark and vampy eyeshadow and frame her peepers, Kim Se-jeong’s top and bottom lash lines were also lined with dark brown eyeliner.

 

View this post on Instagram

 

A post shared by SBS 드라마 공식계정 (@sbsdrama.official)

Bbia Last Auto Gel Eyeliner in 02 Jazz, $10.50, from Guardian
image

Made with a thin 2mm tip, this gel eyeliner glides on smoothly to create sharp lines and designs. The fast-drying, waterproof and long-wearing formula also promises to be tear-proof and sweat-resistant.

Buy it here

Guardian
Sculpted face
custom

Unlike your typical K-beauty look, Kim Se-jeong’s makeup features a heavy contour on her cheekbones, jawline, sides of her forehead and on the edges of her nose.

 

 

View this post on Instagram

 

A post shared by SBS 드라마 공식계정 (@sbsdrama.official)

Tsome Zoom In/Out Contour, $21.90, from Guardian
image

This contour palette contains three shades for highlighting and contouring. Use the two deeper brown shades to sculpt the face and hairline and the highlighting cream shade to add a healthy glow.

Buy it here

Guardian
Barely-flushed cheeks
custom

Of course, it wouldn’t be a K-beauty look without some blush. Kim Se-jeong added a light wash of blush across the apples of her cheeks and below the eyes to create the illusion of fuller cheeks.

 

View this post on Instagram

 

A post shared by SBS 드라마 공식계정 (@sbsdrama.official)

Lovely Cookie Blusher, $12.90, from Etude
image

This blush is formulated with two types of powders. The first imparts a pretty glow while the second wicks away sebum to help the blusher last all day long.

Buy it here

Etude
Nude lips
custom

To finish, Kim Se-jeong softens her dark, vampy eye makeup with a MLBB nude lip colour. She focuses the colour on the centre of her lips to create that gradient lip effect.

 

View this post on Instagram

 

A post shared by SBS 드라마 공식계정 (@sbsdrama.official)

Blur Water Tint, $21.90, from 3CE
image

With a water-like gel texture, this lip tint delivers a transfer-proof pop of colour that blurs away lip lines.

Buy it here

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MCI (P) 049/10/2021. Published by SPH Media Limited, Co. Regn. No. 202120748H. Copyright © 2022 SPH Media Limited. All rights reserved.