It used to be that only those with drier skin would use a cleansing balm because of its emollient-rich formula. Sensitive skins too, favoured it, because it gave extra love in the moisture department.
Everyone else, though, wasn’t terribly keen – mainly because it was troublesome to use: Most cleansing balms of the past required you to remove the gunk with a muslin cloth or face towel, which was neither fast nor efficient.
But all that’s in the past. The new generation of cleansing balms is much easier to use. No muslin cloth or towel needed, for one – just emulsify with water and rinse off. And their easy-to-rinse formulas mean you can skip double-cleansing.
Plus, they’re designed to be used on most skin types, including oilier skin. The gentler formulas are also skin-loving, with added actives that slough off dead skin, unclog pores and brighten the complexion.
Why is this all important? Two words: mask wear. Makeup artist Larry Yeo says a cleansing balm is good if your skin gets easily irritated because of contact with your mask. It soothes the skin and leaves it moisturised, which is great if you suffer from skin flare-ups as a result of the new normal.
How to use:
Step 1: Spread a small amount of cleansing balm on your palms to soften it, then massage it over the entire face to dissolve makeup, dirt and grime. When removing eye makeup, take special care not to massage the cleansing balm in too enthusiastically – you could end up pushing product into your eyes, which could sting.
Step 2: Add water to your skin to emulsify the cleansing balm, and massage a little more.
Step 3: Rinse off. If you have dry skin, your routine ends here, but those with oilier skin can double-cleanse with your usual cleansing gel or foam (use just half the regular amount).