Korean singer-actress Yoona (her real name’s Im Yoon-ah) is the epitome of a K-beauty queen. She’s got that flawless, glowing, translucent skin. Her makeup’s never overdone even for events and performances. And she’s all about that natural beauty – you can’t get more on the nose than the fact that she is the face of natural cosmetics brand Innisfree.
As she turns 30, we unearth her best beauty habits to see what she’s doing right.