There are new beauty releases everyday, each of them promising the newest, cutting-edge technology or ingredient that can reverse the signs of ageing. Or perhaps, you’re an ardent follower of the green/natural/organic beauty and go for products that are marketed to be harmless and non-allergenic.
But more often than not, these beauty marketing claims are gimmicky and fall short of its promised efficacy. Below are 10 you should look out for when you’re going shopping.
- beauty claims