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Beauty

How A Breakthrough Discovery Gives You Youth-Generating Power

B / Beauty

How A Breakthrough Discovery Gives You Youth-Generating Power

Breakthrough science and a revolutionary skin discovery can give you youthful complexion

by Her World  /   August 7, 2020
estee-lauder-advanced-night-repair-anti-ageing-serum-new-technology

I have been a fan of Estée Lauder’s Advanced Night Repair serum ever since I attended the media launch of its 2013 version. I’ve had the privilege of trying lots of products over the years, but there’s something about this little brown bottle that keeps me coming back. In fact, it’s my personal skincare secret to making my skin look like I had a full eight hours of beauty sleep, even when I haven’t.

This cult classic is an all-rounder anti-ageing serum that boosts the way your skin repairs and renews itself at night, helping it to become well-hydrated, radiant and youthful-looking. And it doesn’t work only at night – it helps strengthen the skin during the day too. No wonder it’s Asia’s number one serum.

New Advanced Night Repair: the 2020 update

The iconic Advanced Night Repair serum has been updated four times since it was first introduced in 1982, with each iteration featuring breakthrough skin research, from focusing on skin night-time repair by taking advantage of its circadian rhythm (1982) to improving the synchronisation of skin’s daytime and night-time repair (2009). 

This latest 2020 version, launched on August 1, is the serum’s fifth.
Imagine a product that sorts out all your future skin issues, right now. The new Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex doesn’t just address current skin concerns (like fine lines and lack of hydration), it goes many steps further to prevent the onset of skin troubles.

This is all thanks to Estée Lauder’s discovery of a new skin molecule.

What is epigenetics and how does it affect ageing?

19-Estee-Lauder-Advanced-Night-Repair

You’ve heard people say countless times: “Your skin looks so good. You must have good genes!” Well, that’s not quite true, actually. Your genes (that is, what you inherit from your parents) only pre-determine the way your skin ages by 25 per cent. 

What happens for the remaining 75 per cent? That’s down to epigenetics, which carries the bulk of influence when it comes to how your skin ages, says Dr Nadine Pernodet, Vice-President, Skin Biology & BioActives (Global Research & Development), The Estée Lauder Companies. So that means things like how dehydrated skin becomes year after year, how many fine lines and wrinkles you develop, to what extent you’ll suffer from hyperpigmentation, and so on.  

We hear you saying, hold on… back up a bit! Epi-what?

Epigenetics. Which is not the same as genetics. A little bit of Biology 101: We all have genes, which we get from our parents, and which determine many aspects about us, like whether our hair is straight or curly, and what colour our eyes are. 

But research has shown that your genes are not your final destiny. Epigenetics plays an even larger role.  

To make it easier to understand, let’s look at identical twins. They may both share the same DNA but how they look as they age can be vastly different. And that’s a result of their environment and lifestyle. For instance, the twin who is diligent about maintaining a good skincare routine, gets good sleep and eats healthily, may have less pigmentation, lines and dryness.

“Our skin is in direct contact and exposed to many environmental factors – UV and blue light, pollution and ozone, travel and varied climates – all of which can influence skin behaviour and appearance,” says Dr Pernodet. So how your skin ages is actually determined more by where you live and what you do.

Micro signalling: Your cells talk to each other

11-Estee-Lauder-Advanced-Night-Repair

In the early 2000s, scientists discovered the presence of micro signalling molecules. These are found all throughout the body, including skin. Their job is to be messengers within and between cells, sensing what’s happening around us.

So let’s say you get a cut. Micro signalling molecules jump into action, sending messages, or signals, that tell the various cells what to do, such as prompting the skin to create fresh new cells at the site. These tiny molecules are that powerful.

What is the micro signalling molecule?

9-Estee-Lauder-Advanced-Night-Repair

This finding inspired the Estée Lauder R&D team to focus on the impact of epigenetics. They studied how micro signalling molecules worked in the skin, and after seven years, discovered the “youth generating molecule”. It is essential for youthful skin when it comes to how fast and how well your skin repairs itself every night.

The amount of youth generating molecules you have is affected by environmental aggressors. Lower levels affect your skin’s natural ability to protect and repair itself. And that’s how premature ageing happens. 

With this in mind, the key now was to find a way to wake up the communication skills of this youth generating molecule, so it can get the other cells in your skin to get to work, for faster repair, protection and renewal.

What the New Advanced Night Repair serum actually does to your skin

17-Estee-Lauder-Advanced-Night-Repair

Where is the New Advanced Night Repair serum in all this? It contains the brand’s exclusive ChronoluxTM Power Signal Technology. What it does: activate the youth generating molecule to support skin’s natural repair functions, says Dr Pernodet. To do that, the formula uses a patent-pending micro signalling molecule activator, powered by a proprietary blend of yeast extract, a peptide and plant-derived ingredients – adansonia digitata seed extract from the African baobab tree, to help skin maximise its natural repair fast and boost skin’s youth-generating power.  

In short, the New Advanced Night Repair enhances the skin’s repair network so that it can renew itself faster – 25 per cent faster than the previous Advanced Night Repair formulation, and respond more quickly to environmental assaults. It also supports the creation of new fresh cells2 and collagen production3. The result: Your skin is well-hydrated thanks to its enhanced hydrating properties – up to 72 hours, looks healthy, radiant and youthful.

https://www.herworld.com/gallery/beauty/estee-lauder-advanced-night-repair-youth-generating-power/
How A Breakthrough Discovery Gives You Youth-Generating Power
What We Experienced at the Virtual Launch
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Her World attended the exclusive launch of the New Advanced Night Repair, where we experienced and saw firsthand how powerful the new serum is.

Take its moisture-retaining capabilities, for instance. In an experiment that guests did during the virtual event, we saw how just one drop of serum on the back of the hand followed by spritzes of water illustrated how the new formula is better able to hold on to moisture, keeping skin immensely hydrated. In contrast, the skin on our other hand held water alone, and we could see the droplets simply sliding off instead of being absorbed.

We also learnt the application technique for the New Advanced Night Repair, called the Heart Ritual.


Step 1: Dispense one dropperful onto your palm and rub both palms together to spread and warm the product.

Step 2: Starting beside your nose, spread the serum from your cheeks outwards, to your jawline, making a small heart shape.

Step 3: Next, place your hands on the centre of your forehead and spread the serum in a larger heart shape, moving across to the temples, and downwards along the sides of your face towards your jawline.

Step 4: Repeat this three to five times, then apply the remaining serum on your neck.

And if your skincare routine includes a few different serums, start with the New Advanced Night Repair serum as it is meant to penetrate deeply into the skin. Then layer with your other serums, like brightening or hydrating, on top, and finish with your moisturiser.

Is the New Advanced Night Repair serum clinically proven?
image

We’ll let the results speak for themselves. Clinical tests on 36 Asian women between 39 and 65 years old, have shown:

With one dropper of the New Advanced Night Repair:

• New 72-hour hydration promise, so skin is radiant and plump
• New 8-hour antioxidant protection, so the skin barrier is strengthened

After three weeks:

• New skin feels firmer
• There’s a 25% faster reduction in the appearance of lines¹

After one 50ml bottle:

• The appearance of enlarged pores is diminished
• Skin looks healthy and has a bounce to it

In short, this wonder serum reduces the appearance of lines, wrinkles and enlarged pores, evens skin tone, hydrates the skin and increases its firmness, thus addressing all your skin ageing concerns.

The New Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex is available at all Estée Lauder boutiques. It is also available via the Estée Lauder Concierge Service, and these stores: Sephora, Metro, Robinsons, Lazada, Tangs, BHG and Isetan. $130 (30ml), $175 (50ml) and $224 (75ml).

¹ – 25 per cent faster than Advanced Night Repair Synchronized Recovery Complex II
² – In vitro testing of a key active in Chronolux™ Power Signal Technology on 62-year-old skin cells over seven days
³ – In vitro testing of Chronolux™ Power Signal Technology actives after 72 hours

Brought to you by Estée Lauder

  • TAGS:
  • estee lauder
  • Estee Lauder Advanced Night Repair serum
  • skincare routine
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MCI (P) 049/10/2021. Published by SPH Media Limited, Co. Regn. No. 202120748H. Copyright © 2022 SPH Media Limited. All rights reserved.