The recent foray of celebrities into the beauty game shouldn’t come as a surprise. After all, beauty is big business.
Its global market size is estimated to reach US$716.6 billion (S$986.4 billion) by 2025, according to the marketing research firm Research and Markets. Just to put things in perspective, Singapore’s GDP in 2017 was US$323.9 billion. It is no wonder then that more and more celebrities are dipping their toes into the business of beauty by releasing their own beauty lines. After all, they can always count on their star power and their ardent fans to show some support.
But perhaps, there is a merit to buying celebrity-owned cosmetics and skincare. After all, stars spend way more time compared to the average layperson getting their makeup done and have a greater need to preserve and protect their faces. So their products might actually be game changers, with ingredients, formulas and processes that are unique and different from the traditional beauty brands we’re all too familiar with.
In fact, some have already garnered cult status, such as Rihanna’s Fenty Beauty (more on this later), Jessica Alba’s Honest Beauty, Drew Barrymore’s Flower Beauty and Gwyneth Paltrow’s Goop. There’s also the widely anticipated Haus Beauty, Lady Gaga’s beauty line, Haus Laboratories.
But don’t fret, here are some celebrity beauty lines that you should know about and are able to get your hands on (now, or soon).