These are not bronzers or highlighters. These are foundations for the body, that help cover veins, uneven skin tone, tan lines, redness like sunburn, blemishes, bruises, psoriasis, varicose veins, scars and even tattoos. It’s what gives celebrities like J Lo and Kim Kardashian-West their bare-bodied airbrushed perfection.
A body foundation feels, looks (and usually even smells) like a face foundation. It’s also just as buildable. The only difference: the coverage is much higher than a face foundation.
Bonus: It’s also smudge- and transfer-resistant, so it doesn’t rub off on your clothes – or the person you’re hugging. Remove with makeup wipes or with soap and water in the shower.