Before there was the trend of clean beauty, there was Fresh.
In 1991, husband-and-wife team Lev Glazman and Alina Roytberg started a small apothecary store in Boston with one goal in mind: To offer natural and effective beauty products that heal and nourish the skin. Today, the humble business has become a leading beauty brand with a cult following across the globe.
The key to Fresh’s success? Foresight. Before “clean beauty” became the buzzword du jour, Fresh was already harnessing the power of natural ingredients, ancient rituals, and modern science to create a line of skincare products that were kind to the skin – and to Earth. Thirty years on, it’s easy to see what makes Fresh a cult favourite among beauty insiders, editors, and aficionados alike.
Well-loved Fresh beauty products to indulge in
The beauty brand has now expanded to include more than 200 products that are formulated for different skin types and concerns. Here are some all-star products, favoured by skincare experts and beauty lovers.
Her World Readers
Whether it’s the Soy Face Cleanser or Rose Deep Hydration Facial Toner on your shopping list, now’s the time to restock your beauty arsenal with Fresh’s best-selling products.
Shop on fresh.com/sg and use the code HERWORLDLOVESFRESH upon checkout to receive a free Rose Deep Hydration Face Cream 7ml (worth $11) with any purchase*. Plus, flash this article at any Fresh boutique to receive a six-piece Fresh Favourites Kit. No purchase required*.
*While stocks last. Valid till August 31, 2021. Limited to one redemption per guest.
Brought to you by Fresh