What beauty brands are doing for more sustainable packaging

63 per cent of packaging is made from glass and recycled cardboard. All outer cartons are made from FSC paper from sustainably managed forests.

Packaging made from recyclable FSC cardboard, and sizes reduced for a 25 per cent reduction in overall cardboard weight.

(Read also “Which Beauty Products Can (Or Cannot) Be Recycled? An Expert Explains“)

All e-commerce parcels use fully sustainable packaging, from the carton, to filler materials and paper tape. Not using plastic airbags or sticky tape reduces plastic waste.

55 per cent of its packaging weight is recyclable, refillable, reusable, recycled or recoverable. All secondary packaging is made using FSC-certified paperboard.

Outer cardboard packaging size reduced to minimise paper usage.

Outer packaging made from tree-free paper, from sugar cane waste, which is recyclable, biodegradable and compostable.

(Read also “Save The Planet By Kicking These Bad Beauty Habits“)

BOTTLES

The Clarifique Dual Essence bottle is recyclable and uses FSC-certified paper in its packaging.

The Advanced Night Repair serum glass bottle is recyclable, saving the brand 2 million pounds in plastic.

All products are eco-designed to favour recyclable, refillable, reusable or compostable plastic packaging.

Uses the most recyclable form of plastic for its bottles, which last for up to two years so you can get refills.

Its Fortifying Lotion uses FSC- cardboard packaging, and the bottle (once separated from the cap) can be recycled. Makeup, skincare and perfumes are also refillable to reduce packaging weight.

All products in recyclable tubes and bottles, with outer cartons made from renewable sugar cane paper without inks or dyes that could affect recyclability.

A version of this article first appeared in the June 2021 issue of Her World.

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