Much like their laidback nature, Australian beauty (or A-Beauty) is the literal opposite of K-Beauty. Instead of using 8 different products, it’s about using 1 product that does 8 different things – a ‘less-is-more’ approach that we time-starved city dwellers can 100% get behind. Think effective, efficient and effortless – here are our favourite products worth the lug home from down under.
Photo: Instagram/ frank_bod
You’ve definitely seen the millennial-approved and 100% IG-worthy packaging on the shelves of Sephora in Singapore, but it goes without saying that Frank Body products would be much cheaper when purchased from its native Australia.
We recommend stocking up on their uber popular coffee body scrub – it seems to go out of stock almost all the time here! The formula is reputed to battle cellulite too, on top of providing mega hydration and protection against free radicals thanks to ingredients like vitamin E and cold pressed sweet almond oil.
Founded by beauty editor Zoe Foster Blake, Go-To is all about skincare that isn’t intimidating, confusing or complicated – as she’s personally experienced after years of reviewing products.
Think effective and simple skincare created from best-in-class botanicals and you’ve got what this brand is all about. We stan their Properly Clean facial cleanser that is suitable for all skin types, from mature to sensitive.
Who else would know better about sun protection than the Australians? Unlike regular chemical sunscreen, Invisible Zinc offers a line of sunblock that taps into the power of naturally sourced Zinc Oxide to offer a physical, protective shield to reflect both UVA & UVB rays, making it suitable even for the most sensitive skin types.
The best part is that unlike other zinc sunblocks, this one is lightweight and rubs in clear, so you don’t end up with the dreaded white cast.
Named after the brand’s key ingredient – lanolin, a natural human byproduct made from sheep’s wool – Lano is well-known for its ultra hydrating lip, body and facial moisturisers.
Flying to most places from Australia takes at least 12 hours given its geographical location on the globe, and the brand was conceived when its founder experience extreme dry lips during a long-haul flight.
We are digging the Aussie Flyer Mask, formulated with caffeine, mint and ginger to give your blood circulation a boost after a long flight – a must have for your next Euro or United States getaway.
We love us a good facial cleansing wipe, and we especially love the ones from Milk. Packed with hydrating aloe, calming chamomile and brightening citric acid, these wipes will swipe the woes of the day from your face and leave your skin feeling ultra refreshed.
Achieve the effortlessly perfect Aussie beach waves with Original & Mineral. The brand originally started as a salon in Sydney, but now offers such a vast range of products for all sorts of hair concerns, from protecting colour treated hair to delivering major volume to soothing frizz.
All products are formulated with native Australian ingredients sourced from the desert to the oceans, and are free from parabens, phthalates and sulfates.
We love their Surf Bomb Sea Salt Texture Spray for tousled beach goddess perfection when jumping into the ocean isn’t an option.
Remember a couple years back when you literally couldn’t open Instagram without seeing ads for this highly coveted, millennial-pink face mask? The product was so successful that when it first launched, it had a waitlist of nearly 5,000!
Their Pink Clay Pore Refining Mask has gained cult status with beauty influencers around the globe, thanks to 2 star ingredients: Australian Pink Clay that draws out toxins from deep inside your skin and the Australia-native kakadu plum for instant brightening.
The brand has also recently added an Emu Apple serum to its star product line up that promises to hydrate dull skin and fight against daily pollutants for glowing skin.
‘Sodashi’ translates to wholeness, purity and radiance in Sanskrit, so it comes as no surprise that the brand offers products that are 100% natural and unadulterated, helping Aussies (and everyone else) achieve skin that is radiant and beautiful.
We love their Enzyme Face Polish as a weekly exfoliating treatment, tackling dead skin cells and skin congestion as active enzymes basically dissolve the uppermost layer of dead cells.