• Beauty
  • Fashion
  • Life
  • Women
  • Beauty Awards
  • Weddings
  • Beauty
    • Beauty
    • Makeup
    • Skin
    • Hair
    • Body & Fragrances
    • Aesthetics & Services
    • Best Of Beauty
    • Reviews
  • Fashion
    • Fashion
    • Shopping
    • Trends & Tips
    • Style Files
    • Watches & Jewellery
  • Life
    • Life
    • Food
    • Entertainment
    • Wellness
    • Travel
    • Tech
    • Sex & Love
  • Women
    • Women
    • Women Now
    • Career
    • Money
  • #HERWORLDHERSTORY
  • Weddings
    • Weddings
    • Gowns & Suits
    • Ideas & Advice
    • Real Weddings
    • Love Nest
    • Luxe
  • Beauty Awards
  • SPA AWARDS
  • HAIR AWARDS
  • Woman of the year
  • Age Is Just A Number
  • Video
  • Showcase
    • SingHealth 2020: Defining Tomorrow’s Medicine
    • Dior Capture Totale
Subscribe!
  • Also available at:
Privacy Menu
  • About Us
  • Contact Us
  • Advertising with Us
  • Conditions of Access
  • PDPA
  • Privacy Statement
SPH Media

MCI (P) 049/10/2021. Published by SPH Media Limited, Co. Regn. No. 202120748H. Copyright © 2022 SPH Media Limited. All rights reserved.

  • Beauty
  • Fashion
  • Life
  • Women
  • Beauty Awards
  • Weddings

Beauty

4 hot Korean makeup artist online brands every K-Beauty lover must know

B / Beauty

4 hot Korean makeup artist online brands every K-Beauty lover must know

Why the fuss? These cult favourite K-beauty brands were created by the same people behind almost every viral Korean beauty trend you’ve tried and loved

by Sabrina Tiong  /   July 1, 2016
t_4_korean_beauty_skincare_makeup_artist_brands_jungsaemmool_pony_sonpark_chosungah

We all like to believe that we’re rational decision makers, especially when it comes to shopping for makeup. Will I use it often? Is the price reasonable? More importantly, is it good? Almost every beauty lover will comb through pages and videos of reviews from magazines, blogs and YouTube channels to answer said questions. It doesn’t stop there of course – not until we’ve made a few trips to the store to test the product out for ourselves.

Then, there’s always that one item we throw logic out the window for, usually with “limited edition” and “worn by some-popular-actress-or-beauty-icon” found at the top of the sales pitch. Marketing gimmick or not, we’ll take one, thank you.

This time however, we’ve found a few brands that appeal to both our sense of logic and our (arguably irrational) need to stay on trend – and in this case, on K-Beauty trend.

Now, makeup artist-established brands may not be anything new in the Western world – see, Nars, Bobbi Brown and Charlotte Tilbury – but they’re on the rise in South Korea, with new brands being launched and others expanding into markets overseas. Add to that the continued popularity of Korean dramas and music and it’s no surprise that they’ve been met with great reception. After all, these were created by the people behind the viral Korean beauty tricks and trends we’ve all once tried out of plain curiosity, or stuck to simply because they work.

Trends aside, the most popular products from these brands are actually the ones made for practical, multi-purpose use – think a foundation-cum-concealer, dispensed from a textured mixing plate; a watery skin-prepping toner-cum-cleanser; plus a plethora of products that promise to shorten your daily routine yet achieve almost professional results at the same time.

If that isn’t enough to pique your interest, all the products are priced within a comfortable Goldilocks-esque range – not so cheap that you have to worry about their quality, yet not so stratospherically “luxe” that they’ll burn a hole in your pocket, either.



READ NEXT

14 places to go for Korean-style desserts in Singapore

5 Easy ways to get the K-Beauty gradient lip

https://www.herworld.com/gallery/beauty/4-korean-beauty-skincare-makeup-artist-brands-jungsaemmool-pony-sonpark-chosungah/
4 hot Korean makeup artist online brands every K-Beauty lover must know
#1 JUNGSAEMMOOL
image

One of South Korea’s most respected makeup artists, Jung Saem Mool, is the face painter to some of Asia’s biggest stars including Chinese actress Tang Wei, Korean actress Kim Tae Hee and K-Idol group Miss A.

What we love about Jung Saem Mool’s recently launched beauty line is how quickly it allows us to achieve a fresh-looking complexion. Which is why it’s no coincidence that the Essential Star-cealer Foundation is at the top of our must-try list from the line. It’s a versatile foundation-cum-concealer compact that allows you to adjust the amount of coverage with its in-built textured mixing palette. It also comes in a more moisturising version for those with dry skin.

Other items we recommend trying is the Tinted Paste, a multi-purpose product to add life back into your eyes, cheeks and lips; and the Refining Color Bony Brow, an all-in-one brow pencil and powder for quick and natural K-style brows.

If you’re curious to see how they work, head over to Jung Saem Mool’s YouTube channel for step-by-step tutorials and beauty tips. We recommend starting from this pore-covering makeup tutorial.

Jung Saem Mool beauty is available via global.lotte.com, global.galleria.co.kr, global.hyundaihmall.com

Image: @jongsaemmool11, Jongsaemmool beauty

#2 CHOSUNGAH 22
image

Equally high on South Korea’s list of revered makeup artists is Cho Sung Ah. With 25 years of experience from working with Korea’s top stars, publications and global makeup brands, Cho Sung Ah’s namesake beauty brand takes all the hard work out of the usually tedious Korean beauty routine.

Take for example the brand’s C&T Blend, a twist-to-dispense jar containing foundation on one side and a honey-based moisturising serum on the other. It’s said to dispense the perfect amount of product so you don’t have to worry about whether you’ve got the right ratio of foundation to serum every time you want to create a dewy base.

Utility aside, the brightly packaged products are incredibly fun, too. The line’s best-seller, the Bounce Up Pact, has an interesting – well, bouncy – texture that makes us want to dip our fingers into the product every few minutes. The compact foundation looks like a creamy paste, but has an airy mousse-like feel. On application, it melts into the skin and lends a lovely velvety finish that should hold up well in Singapore’s humidity.

Chosungah 22 is available via en.chosungah22.com and exclusively at selected Sasa stores in Singapore.

Image: Cho Sung Ah 22 

#3 SON&PARK
image

At the forefront of the Korean no-makeup makeup movement are makeup artists Son Dae Sik and Park Tae Hyun. The two highly sought after makeup artists view skin preparation as the most important step to achieving a flawless base. (If you need any proof for that claim: Son Daesik is Korean actress Jeon Ji Hyun’s official makeup artist.)

Which is why a skin-prepping toner was one of the first few items to launch under their brand Son&Park. Aptly named Beauty Water, the product is a blend of gentle hydrating ingredients that help to cleanse, exfoliate and tone the skin. This cult favourite is good for a variety of uses, including a makeup remover, toner and even as a mist.

Others worth checking out in the range include the multi-purpose Air Tint Lip Cubes – they also satisfy our OCD tendencies when it comes to makeup organisation as they easily click together – and the Skin Fit foundation, which has a green colour correcting core to cancel out redness in the skin.

Image: @parktaeyun, Son&Park

#4 PONY EFFECT
image

If you don’t already know who celebrity makeup artist Pony or Park Hye Min is, take five to watch this makeup tutorial in which she transforms herself into Taylor Swift. Renowned for being CL’s personal makeup artist (!), her many brand collaborations and her fun yet informative makeup tutorials – just watch this girl rock bright red eyeshadow – Pony is the one to watch for every K-Pop-loving beauty enthusiast.

Her recently launched makeup line, Pony Effect, is everything we expect glamourous K-beauty to be – sleek black and navy packaging accented with rose gold, within which you’ll find brightly coloured tints and eyeshadows that’ll take you from day to night in no time at all. Our money’s on the line’s Favourite Fluid Lip Tints and versatile eyeshadow quads.

Pony Effect is available via Meme box on GMarket

Image: @ponysmakeup, Pony Effect

SHARE THIS ON

T / Trending

Beauty

13 best anti-hair loss shampoos to maintain your mane

Beauty

Review: A Japanese Yunomori onsen and spa hidden in Kallang

Beauty

15 hairstyles inspired by celebs to try when it’s hot AF outside...

Beauty

Here's a list of the hottest Korean hair salons in Singapore

Beauty

22 beauty lessons to learn from Blackpink's Lisa, Asia’s most bea...

Beauty

Beauty lessons we can learn from Story of Yanxi Palace actress Ch...

Beauty

The Greysians of IG that will inspire you to embrace your natural...

Beauty

Lucky in life, lucky in love: How Gong Hyo-jin makes 42 look like...

Beauty

Ampoules — What is this superstar product and how can they revolu...

Beauty

The best anti-ageing eye creams for wrinkles, dark circles and pu...

Beauty

Get fuller brows with this crowd favourite

Beauty

Joanne Peh: 5 beauty looks we love most from the "Last Madame" st...

Highlights
  • Makeup Always oily? This skincare-infused cushion is just what y...
Editor’s Picks
  • Makeup The skincare habits you should commit to as part of your ...
  • Shopping Great Rewards: Score points and redeem vouchers at Great ...
  • Makeup 12 conditioning mascaras that strengthen and protect your...
  • Body & Fragrances What's your fragrance personality? Find out now at the Fl...
  • Beauty 13 best anti-hair loss shampoos to maintain your mane
  • Skin 19 luxurious facial serums and creams that supercharge yo...
  • Hair 22 short hairstyles perfect for Asian women
  • Beauty Here's a list of the hottest Korean hair salons in Singapore
Newsletter Subscribe
Sign up for one of our free newsletters to receive the latest news, commentary and fashion features straight from Her World.

By signing up, you indicate that you have read and agreed with our Privacy Statement
Footer Menu
  • About Us
  • Contact Us
  • Advertise With Us
  • PDPA
  • Conditions of Access
  • Privacy Statement
?>">
SPH Media

MCI (P) 049/10/2021. Published by SPH Media Limited, Co. Regn. No. 202120748H. Copyright © 2022 SPH Media Limited. All rights reserved.