We’ve introduced this new category to our Her World Beauty Awards 2021 this year. With WFH days and increased stress from work and life in general, anti-hair loss and smoothing hair care and treatments came up tops this year.
A multi-tasking hair straightener that not only keeps locks smooth and sleek, but helps you create a variety of different styles, from C-curls to beach waves. More importantly, the embedded microprocessor ensures that the heat is distributed evenly throughout each session. The styler is also cordless, so you don’t have to worry about tangled wires.
The fast and powerful hairdryer uses advanced ionic tech to give hair a professional salon-like finish at home, allowing for better styling control, while reducing frizz and flyaways. Our sleek and shiny hair gets compliments every time.
DRUGSTORE – EDITORS’ CHOICE
This duo makes a big difference to bleached and damaged hair, really getting rid of every trace of styling product on the scalp and hair, and leaving it feeling soft for days. The scent is long-lasting, apparent even in between hair-wash days.
DRUGSTORE – READERS’ CHOICE
The duo repairs and strengthens damaged and brittle hair, while keeping it smooth and frizz-free. While the Shampoo is effective, it’s the Treatment that’s the real star, leaving locks soft, sleek and manageable.
The Shampoo deep- cleanses hair and scalp, while the Hair Pack nourishes and repairs. Hair feels soft and smooth, with less hair fall in the shower. The woody-herbal scent is strong but comforting.
EDITORS’ CHOICE + READERS’ CHOICE
The Shampoo gently purifies the scalp – it lathers well, yet doesn’t leave hair feeling dry. The Hair Treatment repairs damage and controls unruly hair without weighing it down. Dry ends become silky smooth, soft and less frizzy. The fresh scent lingers too, and there’s a slight volume boost after the hair dries.
DEPARTMENT / SPECIALTY STORE – EDITORS’ CHOICE
The pair helps control frizz, dandruff and free radical damage for a deep cleanse that won’t strip hair and scalp of natural moisture. Our fave: the conditioner, which doesn’t weigh down fine hair, and leaves it tangle-free and smooth. The scent is also a winner – its mix of plant oils make shower time feel like a spa experience.
DEPARTMENT / SPECIALTY STORE – READERS’ CHOICE
The shampoo and conditioner work hand in hand to gently cleanse, restore shine, and keep hair smooth and soft. It leaves locks tangle-free so we can easily run our fingers through. But the shampoo gets a shout- out for its conditioning effect (we could even skip conditioner at times).