Her World, SPH Magazines' women's fashion, beauty and lifestyle title, hit newsstands on Friday with a fresh look, logo, design and content philosophy.
The October 2017 relaunch issue - a collectible edition with three different covers - has a new two-colour, two-letter masthead made up of the letters H and W. It is the eighth logo in the magazine's 57-year print history.
The facelift also involves new fonts, a fresh design and a new tagline: Useful, Inspiring, Empowering.
"This guides us on how we tell our stories, how we present them, how we package them in a more engaging way, and how useful, inspiring and empowering they should be in today's context," says Her World's creative editor Jeanette Ejlersen.
The Her World team (from left): art director Don Tan, features and lifestyle editor Kimberly Spykerman, senior beauty editor Simone Wu, executive editor Penelope Chan, Her World Online editor Mary-Ann Soh, and creative editor Jeanette Ejlersen. Photo: Her World
The redesign also extends to Her World Online, the magazine's online platform, which will sport a cleaner look. It will also be easier to navigate, offer more in-depth beauty product reviews, editor-approved product recommendations, as well as beauty video tutorials and hacks.
SPH Magazines managing director Maureen Wee says that the refresh is aimed at creating buzz.
"The Her World Refresh is about our continuing focus to generate excitement and stay the number one choice for our print, digital and online audiences," she says. "This consolidation improves the brand's potential for audience engagement in many ways."
Executive editor Penelope Chan says: "All magazines refresh regularly to keep on top of design trends, reader needs and social trends." The last revamp took place in August 2015.
Her World currently has a total audience reach of over one million across print, online, social media and other platforms. The print edition, with a readership of 128,000, is the best-read women's magazine in Singapore based on the Nielsen Media Index 2016.
Additionally, Her World's wedding magazine, Her World Brides, will roll out a new publication on Oct 6 called Her World Brides LUXE. The biannual magazine, targeted at the modern millennial bride, will feature haute couture gowns, high-end jewellery and other luxury wedding offerings. It publishes every October and April, and will also be available online.
Her World's refresh will kickstart a collaboration with the annual Singapore Fashion Week (Oct 26 to 28), at which the magazine will present the opening show featuring local designer Lai Chan.
October marks the 688th issue of Her World, which was launched in 1960 by the then-Straits Times Press group. Its first cover girl was local model Nancy Koh. Actress Zoe Tay has been on the cover a grand total of 15 times, more than any other personality. Her World also has editions in Malaysia, Indonesia, Thailand and Vietnam.
The October issue is available at newsstands and at www.herworldplus.com.
This article was first published in The Straits Times.