Photos: Instagram

The most iconic supermodels of today were scouted in uncanny situations. “Queen of Posing” Coco Rocha was a lanky 14-year-old at an Irish dance competition when she was noticed by an agent. Gisele Bundchen had a Big Mac in hand at McDonald’s when she was spotted. Sometimes it all boils down to being at the right place, at the right time.

But hard work and grit still have a place in kick starting the career of many aspiring models as well.

Most significant of all, Alessandra Ambrosio brought her modeling career to international heights when, and at the age of 14, she was a finalist in a model search competition, ‘Elite Model Look’.

Model search contests are a great platform for new models who are interested in modeling but do not necessarily know where to begin. Project M, a competition organised by Bugis Junction and Bugis+, seeks to groom talents to take their modeling career to the next level.

Not only will you form connections which will come in handy in the future, the competition also increases your chances of being the next top model talent the world is yet to see.

What really goes on behind the fascinating, glitter-dusted facade of being a model? 4 Project M contestants open up on their aspirations, interests and what led them to sign up for the contest in the first place.



Naomi Huth, 18


Besides having a fervor for partaking in conceptual photo shoots, 18 year old Naomi Huth enjoys engaging in sports. Having taken up Muay Thai, volleyball, taekwondo and even competitive swimming for 10 years when she was younger, it’s clear to see that the bright-eyed and bushy-tailed fitness enthusiast enjoys staying active.



Her interest for modelling came in her early years when she started off as child model.

Now that she is older, she wishes to gain more confidence and broaden her horizons so as to make headway for her modelling career.

But starting young in an industry as competitive as modelling has its set of drawbacks. As the German International School student learnt while growing up, modelling is tough work — all the more especially when you’re juggling it with school and extracurricular activities.



The way she sees it, “It’s all about not giving up and never losing faith in yourself. As long as you accept yourself for who you are and believe in yourself, nothing can bring you down.”

What does she think sets a regular model apart from a great one? Character.

To her, models who are smart, charming and genuine go the furthest in such a fast-paced industry. “People love a model who has great character — someone who stays true to his or herself.”


Rachael Valentina, 22


As a full-time student and part-time DJ, 22 year old Rachael knows a thing or two about fortitude in the face of adversity.  Having struggled with time management and finding herself in situations where she is overworked most of the time, she makes it a point to keep her chin up and push on through challenges.

“Professionalism and enthusiasm in continuous learning is requisite for success,” she says.



A friend of hers came across an ad for Project M and urged her to give it a go. Uncertain at first, she was quickly reminded of her childhood ambition of being a model — the childhood ambition which she had gradually forgoed of in order to dip her toes in many other different fields such as event hosting and disc jockeying.



Ready to give her all for the competition, Rachael wants to break out of her comfort zone as much as possible. She remains optimistic at large, and is excited to channel her passion for modeling through the Project M competition.

Sean Chin, 23


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Full-time NTU student Sean looks up to Korean rapper-cum-model T.O.P for his unique and dynamic style when it comes to modelling. He hopes to set himself apart from other models in the same way: With his distinctive personality and cheery vibe.



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Fun fact: He’s also an extreme foodie — he loves indulging in good food, and he isn’t ashamed to admit it. That’s not to say that he doesn’t pay heed to his health and fitness. The aspiring pilot enjoys hitting the gym on the daily as he sees it as a form of “reset button” which cleanses and refreshes his heavy head after a long day.



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Seeing the competition as an opportunity that’s not to be missed, Sean wishes to build on his confidence and experience what it’s like to partake in an actual photoshoot. From his point of view, the job of a model is not to be undermined. As he says, “a picture paints a thousand words”; Sometimes, a complex idea can be conveyed with just a single still image more effectively than words do. A confident model is at the core of that.


Raghav Babbar, 20


Having always had the ambition of pursuing a professional modelling career gnawing at the back of his mind, the Lasalle College of the Arts student felt like he’ll finally get his big break when he came across an ad for Project M online.

What he’s looking forward to the most? Working with some of the top-notch photographers in the industry and finding out what makes a good picture.



“I’m looking to improve myself in the coming years. Through this competition, I’ll gain better insights on the areas which need improvement.”



New to Singapore, Raghav was born in India where he had prior experience in modelling for exhibitions and working on his portfolio. The ardent art connoisseur takes pleasure in writing, running, travel and working out at the gym. He identifies himself as someone that’s constantly active and enthusiastic about his work. “I love my work so much that I can do anything for it.”


Think you have what it takes to be a model? Sign up for Project M model search for a chance to win a modelling contract, $1,000 worth of CapitaVouchers and other attractive prizes! Visit for more details.