US actress Blake Lively ©AFP PHOTO / VALERY HACHE

The actress and fashion campaign star Blake Lively is reportedly set to launch her own lifestyle site at the end of July 2014.

According to a report published by Page Six, Lively is preparing to launch her own lifestyle, fashion and food site on July 23, 2014. A source cited by the US publication, announced that the as-yet-unnamed site will sell “curated fashionable items.”

The project could provide an interesting rival to Gwyneth Paltrow’s Goop, which regularly features fashion collaborations alongside a mix of food and general lifestyle advice. Previous Goop capsules have included clothing with Stella McCartney and Cynthia Rowley, jewelry with Jennifer Meyer, and eyewear with Warby Parker.

Having first risen to fame in hit TV show Gossip Girl, Lively has gone on to act in films including The Town and Oliver Stone’s Savages. The 26-year-old is also the face of the Gucci Premiere fragrance, and a global ambassador for L’Oréal Paris. – AFP RELAXNEWS