From The Straits Times    |

Everyone is fawning over this little Beckham. Images: Burberry

LONDON – Burberry has launched its 2014 holiday campaign with a short film titled “From London with Love” starring the adorable Romeo Beckham as Cupid Boy in a Burberry suit and checked scarf.

This is the second time 12-year-old Romeo is helping to draw “Awws” to Burberry’s advertising campaigns. See his first campaign in 2012 here.

Our UK correspondent Onin Lorente got to attend the exclusive preview and launch in London earlier this week (lucky guy), and told us all about it: “The Christmas holidays came early at the Burberry flagship store in Regent Street, London. We had a wonderful night of champagne, canapés, a live performance from British songwriter Ed Harcourt and, of course, got to see the new film, the highlight of the event. ‘From London with Love’ is a beautifully shot short film’. Christopher Bailey’s direction of Romeo Beckham, needless to say, is a very successful combination.”

WATCH ROMEO IN ACTION:

The film premiered on November 3, 2014, at Burberry’s global flagship store on 121 Regent Street in London.

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Romeo Beckham stars in Burberry’s 2014 holiday campaign.