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Millennials – a  generation of tech-savvy and self aware youths. Being up-to-date with the latest technology, millennials find no need in purchasing a watch to tell time. We have our phones for that. But we are incredibly concerned about how others perceive us and our style on social media. To millennials, watches are for style and fashion, not function. And that was the belief that the founders of MVMT built their business on.

MVMT, pronounced as ‘movement’, is currently one of the world’s fastest growing watch brand.



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It all began when founders, Jake Kassan and Kramer LaPlante, couldn’t find a stylish and well-made watch that was affordable. Being college students, entry-level brands were already too expensive, much less luxury watch brands.

This problem sparked the pair to start a crowdfunding campaign on Indiegogo in 2013 to create sleek and minimalistic watches for millennials. These watches were made to be worn in both casual and professional settings with the highest quality of materials.

By selling directly to consumers through e-commerce, they were able to cut out the retail middlemen and could sell their watches at a lower price compared to other companies. The brand’s strong online presence also helped to sell 600,000 watches in 160 countries over the first three years.



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As part of the first collection, they released six different models for male consumers to choose from. Today, they have expanded into creating sunglasses and women’s watches as well.

Fashionable, minimalistic and affordable, a MVMT watch seems like just the ideal watch for any millennial.

MVMT watches available on www.mvmtwatches.com