Caroline Scheufele, artistic director and co-president of Chopard, wants to lead the effort to being sustainable by putting ethics at the heart of aesthetics.
What she wears every day
Happy Hearts (Chopard’s signature design with moving diamonds) sautoirs and bracelets – they’re versatile and come in a variety of vibrant colours to match any outfit seamlessly. I like to mix and match pieces and wear different shades of gold. Right now, I’m wearing the Alpine Eagle Large model in Lucent steel with the dark blue dial.
Her favourite jewellery
“The Queen of Kalahari” is a very rare and exceptional 342-carat rough diamond of perfect D colour and absolute purity, and it gave rise to a set of 23 diamonds: “The Garden of Kalahari”, unveiled in 2017, of which five weighed over 20 carats. It turned out to be the most precious jewellery set ever manufactured by Chopard. When I touched this incredible rough stone for the first time, I felt its strong energy.
On- vs off-duty style
I think every woman should be free to wear any piece of jewellery that makes her feel confident and beautiful. Sautoirs, bangles and, of course, my automatic “Happy Sport” watch are easy to combine and create new looks.
Highlight of the year
Collaborating with the new James Bond movie No Time To Die, with Chopard as official jeweller. The new Golden Hearts 007 capsule collection, which came out in July this year, is also a very exciting release.
Becoming more sustainable
Each year, we set new targets and missions for ourselves. Since 2018, we’ve achieved a 100 per cent ethical gold supply chain, sourcing gold from El Choco, Colombia – and 46 percent of the Barequeros (artisanal gold miners) are women!
On her wishlist
I hope more companies will see the benefits of certifying the mining sites, covering social welfare and practicing environmental protection. It would be great if everyone could play a part in educating future generations about these important values.
This article first appeared in Her World September 2020 issue.
