You should have heard about #mycalvins campaigns featuring heartthrobs like Justin Bieber, Shawn Mendes and Noah Centineo – their images work ingeniously as thirst trap and look incredibly well as our desktop image. But, did you know that now #mycalvins isn’t just about those NSFW pictures?

This season, Calvin Klein releases a new watch line called #mycalvins. It is inspired by the youthful energy and it reflects in the fun, colourful and vibrant design

Available in three colour ways, #mycalvins watch is a combination of a watch with 32mm dial and two bracelets with two engraved plates, namely Calvin Klein and Love. 

The black dial watch comes with white, navy blue and green leather straps, while the white dial watch comes with lemon, red and seaport blue leather straps. The grey dial watch comes with silver, pale blue and pastel pink leather straps.

The fun part about #mycalvins watch is that the straps are interchangeable, all thanks to its snap button feature. This means that you’re able to personalise your very own arm candy and turn it into different combinations to match your outfit. You too, can wear them as a set or separately (just the watch or bracelets). That’s what we called more bang for your buck. 

Each watch set costs $359, and will be available for purchase at Calvin Klein Watches & Jewellery stores at #01-15 Bugis Junction, #B1-14 Ion Orchard and #B2-K7 Marina Bay Sands.


Photos: Calvin Klein