Ever since Italian brand Bvlgari introduced its iconic Serpenti motif in the ’40s, the Serpenti Tubogas watch has become a symbol of rebirth and renewal.

It was famously favoured by Hollywood siren Elizabeth Taylor, who wore one of the luxury brand’s first gem-set Serpenti models while filming the 1963 epic Cleopatra. Since then, the watch’s old-world glamour and timeless appeal has undergone decades of style evolution.

Serpenti Tubogas Watch, $19,400
Credit: Bvlgari

Today, the Serpenti Tubogas can be seen adorning the wrists of other powerful and fashionable women, including actress Naomi Watts and American socialite Olivia Palermo, on and off the red carpet.

Its charm lies in its sinuous form, anchored by a watch face that is crafted to resemble the head of a serpent. Its signature coil band, a design inspired by a flexible gas pipe, is incredibly pliable as it employs an elaborate technique, where the links are made individually and connected through components that are almost hidden from view.

A great investment for the discerning, the Serpenti Tubogas watch is truly a stylish and ever-lasting companion for the modern woman.

Serpenti Spiga Watch, $97,700
Credit: Bvlgari

The latest iteration of the Serpenti watch line is the Serpenti Spiga, characterised by the matelasse pattern of the Serpenti watch band.

Credit: Her World

To incorporate it into your look, consider wearing the watch with a touch of glamour, even for day wear. Opt for a silk shirt and blazer combo for work, or a slinky dress for a night out. And always finish off the look with a touch of red lips.

This article was first published in the March 2022 issue of Her World.