Why the Bvlgari B.zero1 collection has such a universal appeal

by Windy Aulia  /   November 2, 2021

More than 20 years since its inception, the iconic jewellery range from Bvlgari continues to be a bold and fashionable choice


Modern yet classic. Masculine yet feminine. Intricate yet simple. The many paradoxes of Bvlgari’s B.zero1 have been enthralling the masses since 1999. Its versatility, inspiration and story – rooted in the brand’s exquisite craftsmanship and innovation – have become the stuff of legend.

The Roman jewellery house has other iconic motifs of course, like the Parentesi’s interlocking pattern that echoes Rome’s Via Condotti pavements, or the Serpenti’s snake, which is entrenched in the Roman folklore of rebirth and reinvention. Still, the Bvlgari B.zero1 is arguably the most emblematic for its bold representation of Rome’s magnificent Colosseum.

B.zero1 Total Black pink gold and black ceramic necklace, B.zero1 rose gold and black ceramic large hoop earrings, B.zero1 rose gold and diamond pave bangle, B.zero1 Rock gold and diamond pave 4-band ring with studs, B.zero1 rose gold bangle, and B.zero1 Labyrinth white and rose gold 4-band ring, Bvlgari. Knit sweater, Longchamp
B.zero1 Total Black pink gold and black ceramic necklace, B.zero1 rose gold and black ceramic large hoop earrings, B.zero1 rose gold and diamond pave bangle, B.zero1 Rock gold and diamond pave 4-band ring with studs, B.zero1 rose gold bangle, and B.zero1 Labyrinth white and rose gold 4-band ring, Bvlgari. Knit sweater, Longchamp

(Here are “11 Statement Hoop Earrings That Add Some Flair To Your Look“)

The universal appeal of B.zero1 actually lies in its contemporary design. The distinctive tubular shape is made of a broad central band, comprising anything from one to five bands, and sandwiched by two flat rings. It’s created using the Tubogas technique, a method of creating flexible bands without soldering, which Bvlgari popularised with its Serpenti watches and bracelets.

On the other hand, B.zero1’s fashion appeal is underlined by its classic allure – its simple shape allows it to be stacked, be it multiple rings, bracelets or even necklaces.

Stylish, versatile and bold, the Bvlgari B.zero1 is indeed made for the new age.

(ON HIM) B.zero1 Rock yellow gold and diamond pave 4-band ring with studs, B.zero1 Rock rose gold and black ceramic 4-band ring with studs, B.zero1 Rock rose gold and black ceramic 2-band ring with studs, and B.zero1 Labyrinth white and rose gold 4-band ring, Bvlgari | (ON HER) B.zero1 rose gold and diamond pave bangle, B.zero1 Total Black pink gold and black ceramic bracelet, and B.zero1 rose gold bangle, Bvlgari. Knit top, Moncler
(ON HIM) B.zero1 Rock yellow gold and diamond pave 4-band ring with studs, B.zero1 Rock rose gold and black ceramic 4-band ring with studs, B.zero1 Rock rose gold and black ceramic 2-band ring with studs, and B.zero1 Labyrinth white and rose gold 4-band ring, Bvlgari | (ON HER) B.zero1 rose gold and diamond pave bangle, B.zero1 Total Black pink gold and black ceramic bracelet, and B.zero1 rose gold bangle, Bvlgari. Knit top, Moncler

History & design

Created back in 1999, the B.zero1 signalled the house’s effort in reinventing the rules of jewellery design. Bvlgari took pride in drawing inspiration from the Colosseum – Rome’s iconic landmark brought into modern conversation by the Roman jewellery house. The replication of the Colosseum’s structure was designed with symbolism in mind.

The simple tube and fusing of lines point to the industrial motif that adds an edge to the design, while the undulating layers soften the outline, resulting in a beautiful mix of masculine and feminine traits.

(Read also “Modern Date Night: Watches & Jewellery Borrowed From The Boys“)

Since it was first launched, B.zero1 has been relentlessly interpreted with much boldness and innovation. From collaborations with artists, like Anish Kapoor, and architects, such as Zaha Hadid, to multiple incarnations in varied materials like ceramic, the B.zero1 is continuously evolving. Most recently, the B.zero1 Rock, launched in 2020, boasts a new studded core, making it the edgiest addition to the line-up.

B.zero1 rose gold and black ceramic large hoop earrings, B.zero1 rose gold ear cuff, B.zero1 Labyrinth white and rose gold, and diamond pave 4-band ring, B.zero1 rose gold, white ceramic and diamond pave 4-band ring, and B.zero1 rose gold, white ceramic and diamond pave necklace, Bvlgari. Suede bomber jacket, Longchamp
B.zero1 rose gold and black ceramic large hoop earrings, B.zero1 rose gold ear cuff, B.zero1 Labyrinth white and rose gold, and diamond pave 4-band ring, B.zero1 rose gold, white ceramic and diamond pave 4-band ring, and B.zero1 rose gold, white ceramic and diamond pave necklace, Bvlgari. Suede bomber jacket, Longchamp

Now, the B.zero1 Rock collection welcomes six new design updates. The key piece is undoubtedly the show-stopping 18K white gold necklace with 7.20 carats of diamonds – the most precious B.zero1 Rock design to date. The necklace features an original chain motif, with every single link echoing the iconic ring’s distinctive edges and rounded shapes. Even the necklace’s proportions are faithful to the ring, as if each element were a B.zero1 unit of measurement – an ode to the visionary architect Le Corbusier and his studies of measurements based on human body metrics.

Ingeniously crafted, the chain necklace is made of individual modules, each composed of three hand-set and assembled elements, representing Bvlgari’s legendary jewellery-making know-how.

B.zero1 Rock rose gold, black ceramic and studded spiral earrings, B.zero1 Total Black pink gold and black ceramic necklace, B.zero1 Total Black pink gold and black ceramic bracelet, and B.zero1 rose gold and diamond pave soft bracelet, Bvlgari. Wool zip-up top, Versace
B.zero1 Rock rose gold, black ceramic and studded spiral earrings, B.zero1 Total Black pink gold and black ceramic necklace, B.zero1 Total Black pink gold and black ceramic bracelet, and B.zero1 rose gold and diamond pave soft bracelet, Bvlgari. Wool zip-up top, Versace

Made with versatility in mind, the necklace offers three different styling options: with or without pendant, and with an additional thin 18K white gold chain (comes with the necklace) that can be used to thread the round pendant.

It doesn’t stop there. The stylish chain is also available in an 18K rose gold option that comes with a B.zero1 pendant with black ceramic highlights on the rims, and an 18K yellow gold version studded with diamonds on the edges. The distinctive touch? B.zero1 Rock’s irreverent studs set on both pendants’ central band. There are also matching 18K gold rings, and a stackable 18K rose gold bangle with studs framed by black ceramic accents.

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B.zero1 rose gold ear cuff, B.zero 1 Rock rose gold and black ceramic pendant with studs, B.zero1 Total Black pink gold and black ceramic necklace, B.zero1 rose gold soft bracelet, and B.zero1 rose gold and diamond pave soft bracelet, Bvlgari. Suede dress, Longchamp

(Here are “10 Unique Gold Jewellery Pieces You Will Treasure Forever“)

Star appeal

In Bvlgari’s latest campaign Magnifica, Hollywood star Zendaya, and Lisa Manoban of global music phenomenon Blackpink can be seen sporting the house’s latest novelties, including the B.zero1. Blazing their own paths in different fields with charisma and determination, these two highly influential young talents are also known for their fashionable sense of style, making them the perfect embodiment of B.zero1’s classic yet trendy appeal.

B.zero1 rose gold ear cuff, B.zero 1 Rock rose gold and black ceramic pendant with studs, B.zero1 Total Black pink gold and black ceramic necklace, B.zero1 rose gold soft bracelet, and B.zero1 rose gold and diamond pave soft bracelet, Bvlgari. Suede dress, Longchamp
(ON HIM) B.zero1 gold, rose and white gold 4-band ring, and B.zero1 rose and white gold 4-band ring, Bvlgari | (ON HER) B.zero1 rose gold ear cuff, B.zero1 Rock white gold and diamond pave chain necklace, and B.zero1 rose and white gold necklace, Bvlgari. Wool jacket, Longchamp
CREATIVE DIRECTION Windy Aulia
PHOTOGRAPHY Shawn Paul Tan
HAIR & MAKEUP Sha Shamsi, using Dior Beauty
MANICURE Krystal Leong
MODEL Alberta Aini/Ave Management

This article was first published in the November 2021 issue of Her World.