One of the founding fathers of the United States, Benjamin Franklin, once said that “time is money”, and we can’t emphasise enough how true that is, particularly for career women. Having a neat schedule and being punctual for your meetings is important for every busy individual.

Since time is crucial, what better way to keep track of your time than with a neat timepiece?

Designed with the stylish, contemporary woman in mind, Baby-G’s latest MSG-C100 watch is all about putting the power of time in your hands. 

You’ll be spoilt for choice as the watch bezel comes in two colours (pink gold or silver), and the straps come in three colours. The watch with the pink gold bezel (MSG-C100G) has either a black or white band, while the silver bezel (MSG-C100) has either a navy or white band.

Designed with great attention to detail, the dial has a subtle and dynamic pyramid-cut pattern. And the distinctive metal casing is studded with index marks to give the watch an edgy, yet feminine look.

Two circular LCD screens on the dial display the date, day, world time and other features that can be fully customised to your personal preference.

Comfort is not compromised either, as the straps, made of herringbone-patterned resin, are so lightweight that they feel almost like a second skin.

Furthermore, the MSG-C100 watches are both shock- and water-resistant (up to 10 bar), so if you’re that #bosslady who’s into aqua aerobics, they will help you to power through your workout stylishly too. 


The MSG-C100 (silver bezel) costs $199, while the MSG-C100G (pink gold bezel) costs $219. Available at all G-Shock Casio Boutiques (except IMM).


Photos: Baby-G

Baby-G Loves You

From now until July 20, receive a $20 Love, Bonito gift card with the purchase of any Baby-G MSG-C100 watch at G-Shock Casio outlets in Jem, Vivocity and Funan Mall. The gift cards are available while stocks last.