Video: Karl Lagerfeld's affordable line premieresKarl Lagerfeld offered a peek into his new affordable clothing line at technology conference Le Web 2011 on December 7.

Appearing at the Paris event, Lagerfeld discussed his exclusive line for online fashion boutique Net-a-Porter while showing a short video clip to promote it.

The designer, best known as creative director for French fashion house Chanel, confirmed the range will simply be called Karl, while Net-a-Porter’s Natalie Massenet explained the collection will be more accessible and affordable.

Scheduled to go live January 25, the Karl launch, Lagerfeld explained, will be making the most of social media and technological innovations.

The limited edition Karl line is set to comprise around 70 items including biker jackets, sweaters, shirts and dresses, with prices set to be between £50 (€58) and £390 (€454). It will only be available on Net-a-Porter for four weeks.

Lagerfeld, who showcased his annual Chanel Metier D’Arts haute couture line at Paris’s Grand Palais Tuesday, December 6, was recently quoted as saying “Exclusivité is very démodé.”

In August this year the creator collaborated on a capsule collection with American department store Macy’s, which has also partnered with designers such as Giambattista Valli and Matthew Williamson. Lagerfeld’s decision to cater to the masses isn’t recent though; he designed a limited edition line for Swedish high street retailer H&M back in 2004, long before recent collaborator Versace and the newly announced H&M partners Marni.

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