With SGFW combining forces with Digital Fashion Week (DFW) this year, there’s now a larger digital component to SGFW this year. 

In the past, the shows were restricted only to the ticket holders, but the public now has access as well.

Through live streaming on various platforms, just about everyone with an Internet connection will be able to experience the #frow in high-definition.

SGFW Access runway shows will be broadcasted directly off the runway with 360 Virtual Reality (VR) live streaming, on both SGFW’s website and DFW’s online portal.


Image: Singapore Fashion Week 
(L-R): Aarika Lee, Tracy 
Phillips and Rosalyn Lee

SGFW has also selected a group of social influencers as its SGFW Ambassadors and DFW Insiders.

Some of these local social media powerhouses include local radio DJ Rosalyn Lee, Love, Bonito co-founder Rachel Lim, Elementary Co.’s co-founder Charmaine Seah-Ong and social media influencer Andrea Chong. 

These high-profile roving reporters will be armed with cameras during the fashion week, offering an intimate insight into the SGFW Gallery & SGFWA shows from their personal perspective.

So you now have the option to experience fashion week through the eyes of your favourite influencers!

Find out who are the designers showing at Singapore Fashion week 2016 here.