Fendi’s universe has been invaded by the Bag Bugs – small furry lucky charms!

Poised to be launched for the holiday season, these fun colourful charms star in animated form in their very own video. The Bag Bug video will be launched on the Fendi website on November 5, 2013 but you can watch the video before anyone else exclusively on herworldPLUS today.

Each Fendi Bag Bug has its own quirky personality

These Bag Bags have their own unique personalities and facial expressions – from The Funny, The Snob, The Angry, The Savage, The Crazy and The Playful – it’s hard not to fall in love with these little bundles of joy, whether in animation or in real life.

The artisans at the Italian fashion house have given luxe materials like fox and mink fur a rainbow treatment in playful colours like orange, green and pink. We predict these adorable bag bugs will be the next big collectors’ item.

Watch the exclusive Bag Bugs video below!

For more information, go to www.fendi.com and Fendi Life at fendi.com/fendilife. Follow Fendi on Facebook at www.facebook.com/Fendi, Twitter @Fendi and Instagram @Fendi_Official