Victoria’s Secret launches high end lineVictoria’s Secret’s new luxury lingerie line has been released. The popular underwear brand put its first pieces from its high-end collection called The Victoria’s Secret Designer Collection up for sale on Tuesday.

The label decided to introduce these items to replace their decades-old retail concept of featuring upscale designers like Chantal Thomass on the main floor in Victoria’s Secret shops.

President and chief marketing officer Ed Razek is thrilled that the brand has given its own designers the opportunity to create upmarket wares. “We took it in-house because we have a design team that has such a passion for lingerie, and they differentiate Victoria’s Secret from any other brand,” Ed told Women’s Wear Daily.

The collection has an abundance of styles including sultry baby dolls, teddies, kimonos, corsets, push-up bras and string bikinis. European lace, ribbons and other lavish embroideries were used to ornament the garments.

A few pieces of the line were revealed last November during Victoria’s Secret’s annual runway show, but the collection has largely been under wraps until its release this week. The upmarket items have nearly sold out online and the five US retail locations that carry the products are also nearly clear of stock.

Victoria’s Secret is planning to sell the line in at least 13 stores by June. Bras retail from $98 to $158, underwear and garter belts from $38 to $68, kimonos and corsets from $120 to $298, and baby dolls and teddies sell for $158 to $218. © COVER MEDIA