You’ve probably already following Velda Tan (@belluspuera) on Instagram — now you’ll soon get to shop her covetably effortless style through Collate The Label, the style blogger’s very own fashion brand.

Soon to be launched online via its e-store, Collate The Label’s Pre-Fall collection made its premiere on the Singapore Fashion Week runway on May 15, just after the catwalk show of Singapore fashion label Ong Shunmugam.

Watch the video below, as Velda shares more about her brand and its first ever collection.

The Collate The Label Pre-Fall 2015 was shown at Day 3 of Singapore Fashion Week on May 15, 2015. The collection will soon be made available online at the Collate The Label website.

Missed out on the DVF, Dion Lee shows and more top moments at Singapore Fashion Week? Read our daily recaps of the fashion highs at Day 1 and Day 2, plus follow Her World Singapore on Instagram for hot-off-the-runway snaps.

We also got up-close and personal with the designers: Find out why Diane von Furstenberg no longer wears her famous wrap dress and the craziest thing Thakoon Panichgul got his intern to do.