Photo: Instagram / Jeanette Aw & Melissa Koh
Time to activate your creative juices — Coach is introducing Coach Create, a design-it-yourself service which gives customers freedom to express their own styles by customising their Coach bags.
The possibilities are endless; you’ll be able to make any Coach bag uniquely yours either by adding new intricately embellished bag straps to your receptacle, or even monogramming your initials on a bag charm.
Even celebs and fashion influencers like Jeanette Aw, Yoyo Cao and Narelle Kheng are channeling their creativity into personalising their own Coach bags.
Jeanette Aw kept her outfit casual while all the attention was directed to her light blue Coach Swagger bag with Tea Rose embellishments and a detachable bag strap design of her choice.
Melissa Koh delved into romance with an embroidered sweater and a floral midi as she slung on a classic emerald green Coach bag with a braided bag strap.
Demonstrating laidback chic in an oversized button-up shirt, Mae Tan carried a black Coach bag with a monogrammed tag.
Narelle Kheng customised her black Coach Swagger by adding an understatedly pretty Tea Rose-embellished strap.
Yoyo Cao brandished her Coach Saddle bag with a customised bag flap.
Coach Create has three customisation pillars which will be available in Singapore – Accessorise It, Personalise It and Customise It.
Accessorise It
Discern amongst a collection of adorable keychains (from intricately crafted T-rexes to Coach’s signature Tea Rose ornament), covetable bag straps and a new chain embellishment to cull the bag elements of your desire and add a novel twist to your Coach bag.
Personalise It
What better way to own a bag than to lace it with your literal signature, right? With Coach’s Personalise It service, you’ll be able to monogram your initials or the latest stamps in-stores onto hangtags in rich array of colours.
Customise It
Here’s all you have to do to design your very own Coach bag: pick from a range of colours and choose the placement of certain details. From there, the Coach craftsmen will take over in creating the perfect bag for you. Believe it or not, it’s really that simple.
Coach Create, Accessorise It and Personalise It, will be available now at all Coach stores in Singapore. Customise It will launch in February 2018.
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