Like a Yeezy drop to sneakerheads or a Billie Eilish album to the alt-pop fans, there’s nothing quite as anticipated in the fashion industry as Pantone’s Colour of the Year. And this year, the crown lands on “Classic Blue 19-4052” — a familiar medium-to-deep hue reminiscent of Pepsi, vintage china, and convent uniforms.
This is not the first blue pick from Pantone. The colour tastemaker kicked off this forecasting series in 2000 with “Cerulean Blue” and has since seen blue hues intermittently since: Aqua Sky in 2003, Blue Turquoise in 2005, and Serenity in 2016. After 21 years of colour predictions, its yearly selection has become elemental in creative fields like fashion, beauty, marketing and technology, just to name a few.
While Classic Blue might look unassuming (perhaps even boring) at first, the elegant hue translates beautifully into fashion pieces. So here are our top 20 picks under $200 to cop for 2020.