In these times of fast fashion and consumerism, there’s now a push towards owning timeless classics.
And that’s the benchmark for Toteme, the label started by fashion multi-hyphenate Elin Kling and her husband, model-turned-art-director Karl Lindman. Founded in New York in 2014, the brand is now based in Stockholm, and goes by the motto of creating everyday basics that you can mix and match to form a functional, pragmatic wardrobe.
The designers’ Scandinavian sensibilities are evident in the brand’s permanent core collection. Featuring clean lines and relaxed silhouettes, it comprises 45 essentials that range from tailored tops and jackets to denim jeans and even swimwear.
There are also seasonal collections (four a year) of the same minimalist designs but with a twist, like ruched details for added texture. These come in different fabrics – like cotton or wool – based on the seasons.
The couple have also launched a shoe range in March this year that only drops a new design once a month, instead of having a full collection. The reason, according to Lindman, is “to focus on each style”. The footwear boasts the same understated look and is meant to complete your core wardrobe.
Below, a few picks from its core and shoe collection. These are the versatile essentials you’ll need in your basic wardrobe.
Toteme is available at www.toteme-studio.com and several stockists like Net-a-Porter, Farfetch and Browns.
This story was first published on Her World’s Nov 2019 issue.