Designer Thom Browne is known for his suiting, having revitalized mid-noughties tailoring with his dramatic breaks, which have left devotees ankle-flashing through the fashion capitals ever since he first hit the scene with his New York City made-to-measure store in 2003.
Of late, Browne has been providing an off-beat twist to preppy American sportswear, which has gone down very well in the Japanese market, hence the Asian focus with his latest opening.
The brand will open a new 4,500-square-foot store in the Minami-Aoyama district of Tokyo, in mid-March.
Some of Browne’s accessories production is based in Japan, putting a homegrown spin on his sunglasses.
“This will be a very significant flagship store and we wanted it to stand out and be important in the Toyko retail community,” Browne told WWD.
According to details released by the brand, the freestanding store will house full lines of both his men’s and women’s collections in addition to a made-to-measure department on split levels.
The space is being designed in collaboration with leading interiors firm Wonderwall, led by Masamichi Katayama, the architects behind famous Parisian concept store Colette.
Thom Browne launched his prêt-à-porter menswear line in 2004 and launched a women’s line for Spring/Summer 2012. His collaborations with brands including Moncler and Brooks Brothers have won him plaudits throughout the industry and he was named the Council of Fashion Designers of America (CFDA) Menswear Designer of the Year in 2006. – AFP RELAXNEWS
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