From The Straits Times    |


The Fall-Winter 2013 campaign from Aldo ©Aldo

The Canadian brand has hired the oft-controversial photographer for a new campaign titled “Give Me Aldo”.

What happened to hell-raising fashion photographer Terry Richardson? The 47-year-old snapper, who has regularly courted controversy for his raunchy nudes seems to be getting more and more traditional.

Recent work includes photographing Carla Bruni-Sarkozy, the wife of the former French president for the Italian luxury brand Bulgari, as well as another fully dressed shoot starring Kate Moss for Matchless.

It’s beginning to seem a long way from his days as the enfant terrible of fashion, with his notoriously sexy work for Tom Ford. Aldo hired the man they call a “photo provocateur” for its latest “Give Me Aldo” campaign for Autumn Winter 2013.


Chinese model Ming Xi for Aldo Fall-Winter 2013 ©Aldo

The shoot features Chinese star Ming Xi, Brits Lily Donaldson and Jourdan Dunn, and Canadian duo Anais Pouliot and Jessica Stam. The girls appear alongside male models Florian Van Bael and Mathias Lauridsen.

“This season we stripped everything down to the essentials,” said Douglas Bensadoun, Creative Director – Vice President, Marketing for Aldo. “We wanted the product to speak for itself so we brought it to the forefront of the campaign where it belongs. Pure white backgrounds, all-black-styling, models seemingly floating in space, and beautiful product that stands out loud and proud,” he added.

The Aldo images will appear in magazines and online from the start of August.  – AFP RELAX NEWS