Taylor Swift designing sneakers

UPDATE: The Taylor Swift RED collection will be available exclusively for $59 a pair in Singapore at Stadium Takashimaya Shopping Centre and Royal Sporting House at VivoCity from mid-December.

Taylor Swift is creating shoes with sneaker manufacturers Keds.

The country singer has signed a three year deal with the American footwear brand. The partnership will see the pop star design limited-edition sneakers for the company, which she’s always liked.

“I’ve been a fan of Keds for years, because they have two of my favourite elements of great style – they’re classic and effortless,” Taylor told WWD. “I remember wearing Keds as a little kid, while riding my bike around the farm.”

Taylor is well known for rocking her own individual fashion choices and ’50s inspired make-up looks. She was named an Icon of American Style by Vogue in 2011 and feels Keds sneakers compliment her look.

“When I got older, I started wearing them again [Keds]. There’s something cool about shoes that you can grow up with, I think they add something casual and cool to your look, and the new colours and patterns are so eclectic,” Taylor added. “I love pairing them with vintage looks.”

Taylor Swift designing sneakers