childrenswear labels

Photo: seedheritage/Instagram

Kids have the best lives. They are allowed to have food all over their faces without being judged, they nap in the afternoons (not that they will willingly go down for it) and they get to have middle-of-the-street dance parties. Plus, have you seen all the beautiful clothes made for little people these days? Whether it’s fast fashion, indie, contemporary or designer, kids these days will probably never have to deal with embarrassing outfits in old photos. 

Here are some of the childrenswear labels we’re obsessed with:


KAWS x Sesame Street for Uniqlo


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If you fell asleep while waiting for the first installment of the collaboration to drop, fret not — Uniqlo just released the second installment including KAWS’s interpretation of five main characters—Elmo, Cookie Monster, Big Bird, Bert, and Ernie—as plush toys. A complete set of all five characters in a special box will also be available in limited quantities. Along with T-shirts, the men’s, women’s, and kids’ lineups will also include sweatshirts. 


Janie and Jack x Eva Chen


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San Francisco-based brand Janie and Jack brings to life Eva Chen’s new book, Juno Valentine and the Magical Shoes with a capsule collection gender-neutral designs for babies, toddlers and kids up to age 12. The range spans more than 30 pieces, and is incredibly eclectic and colourful. Now if only you can get your kids to pull off the Eva Chen pose successfully.


Hunter + Boo


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If you’re big on leading a sustainable lifestyle, you can also get the little ones kitted out accordingly. Ethical and sustainable brand Hunter + Boo have incredibly comfortable clothes with really cool prints. From onesies, to separates, each garment is crafted with 100 per cent organic cotton and eco dyes and gives kids the freedom to wriggle, skip and get into trouble without having to undo a button. We love the non-gender specific prints too.


Mini Rodini 


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Cat mermaid prints, terry sweatsuits with fishes on them and even pegasus party gear — you can’t help but to swoon over this sustainable and stylish Copenhagen brand. Not only will your minis ooze major style, the clothes are so well made that you can and will want to pass them down to younger siblings and friends.


Seed Heritage


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Sure, Seed Heritage makes clothes for adults but they’re nowhere as cool as the ones for kids. Think shirts with koala-shaped epaulets, ruffle-sleeved rompers and oodles of cute prints you’d want to wear yourself too. We love as well that they stock clothes for the in between stage, making it super easy to shop for the whole family at one go.