Like many OG fashion influencers, Yuyu Zhangzou first made her mark through her blog, Yuyu Fashion Book, where she posts daily outfit inspirations and shopping guides. The Forbes 30 under 30 (2019) member now boasts a 3.2-million strong following on Chinese social media platform Weibo, and is also a familiar face in the front row at Fashion Week.

Most recently, the Chinese influencer collaborated with APM Monaco for its Collection Tropicana and Collection Ete – two summer-inspired lines of playful and colourful designs. We speak to the 31-year-old to find out what’s really in her fashion books, from her favourite pieces in her collection to the Chinese fashion designers she loves.  

1. What projects are you working on now?

I’ve just finished working on the launch campaign of APM Monaco for June, and I’m currently working on the launch of the July collection.

2. How has the pandemic changed the way you live?

I think it has changed in a good way. I’ve been spending more time in Shanghai, and even got myself a puppy. I’ve also been doing a lot of thinking, so it’s all been a positive change, I must say. I’ve adopted a more healthy lifestyle too. I think all of us have a duty to take care of our health, and everyone should pay more attention to it.

3. What is your favourite piece from the latest Apm Monaco collection?

This is a tough question. It’s hard for me to pick a favourite because there are so many pieces I personally like. If I really had to choose, it would be the pieces with the palm trees, animals, the star and the sun. I’m a big fan of them all.

4. How would you style them?

They are very versatile pieces, so I can style them with all kinds of outfits, from casual to streetwear or an effortlessly chic look. I think they are very easy to style.

5. How would you describe your style?

Mix and match, comfortable, cool, new sexy, and high street.  

6.   What do you wear for an online meeting?

I usually dress pretty casual when I have an online meeting.

7.   What are your go-to pieces for work and why?

Since I’m in the fashion industry, the most important thing for me is to be casual and comfortable, hence I’ll pick pieces that are easy to style. If I’m attending a formal meeting, I’ll go for something more chic and elegant.

8.   What are you buying online now? 

For online shopping, my go-tos are Farfetch, Luisa via Roma and Net-a-porter. My most recent purchases are dresses and T-shirts, since summer is just around the corner. I’ve also gotten some hoodies.

9.   What are your favourite local fashion brands?

I like Chenpeng and Angel Chen – they’re pretty good. Shushu/Tong is another local fashion brand I like, even though they are not my usual style.

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#shushutong 2020ss backstage photo @padd414

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10. What is one thing you regret purchasing?

I don’t think I have any purchase that I regret. I do buy certain stuff for silly reasons, but I have no regrets. Most of my shopping depends on my mood. When I shop, I don’t like to try on the clothes, and sometimes they end up not fitting me well, but even then, I don’t really regret buying them.

11. What’s your trick to look sharp and professional in a work/formal environment?

I think a pantsuit or nice blouse works best for any professional occasion. Pair them with heels – I think it makes one look sharp.

12. Which celebrities/influencers do you look to for style inspiration?

I don’t look up to anyone in particular. I am inspired by many things, such as the people around me, magazines, television etc. 

13. What’s on your wishlist?

Photo: Celine

For now, a Celine shoulder bag.