Scott Schuman rose to fame with his popular street style blog The Sartorialist. His formula to success? Roam the streets of New York to hunt down stylish human subjects in their natural element and outfits.

The American luxury label Coach must have been very taken by his approach to photography because Schuman was asked to photograph the brand’s Legacy Project in 2012 and now, Coach has picked Schuman to shoot its digital summer lookbook “Summer in the City”.

In true “Satorialist” style, Schuman captures the newest Coach summer accessories from handbags and clutches to watches, hanging off the arms of the Big Apple’s fashionable inhabitants on the stylish streets of Manhattan.

Coach boutiques in Singapore are located at Level 1 Isetan Scotts, Tel: 6543 2322; #B1-129 Marina Bay Sands Shoppes, Tel: 6222-1771; #01-11 Paragon, Tel: 6836 2188; #01-35 Raffles City Shopping Centre, Tel: 6837-2188; Level 1 Takashimaya, Tel: 6735 2188; #01-195/196 Vivo City, Tel: 6534 8011; #02-19/27 Wisma Atria, Tel: 6733-7533; Level 2 Resorts World Sentosa Galleria, Tel: 6723 8021; Level 4, DFS Galleria Scotts Walk, Tel: 6229 8100.

For more information about Coach, go to Follow the brand on Facebook at and on Twitter at @Coach For more information about The Sartorialist go to Follow The Sartorialist on Facebook at and Twitter at @Sartorialist