The new website takes you on an exclusive journey to experience the fashion house’s dynamic world and be the first to view the latest projects

Welcome to the Fendi universe.

A dramatic homepage greets you when you click on – the luxury label’s brand-new website. is intuitive and easy-to-navigate, discovering the website is akin to taking a walk through your favourite art gallery. Like an exquisite painting, the frame is a border in Fendi’s signature yellow.

Fendi fans can get up close and personal to their favourite brand on as the site celebrates the house’s icons and values, superior craftsmanship, traditions, innovative designs and exclusive sneak previews to latest projects, videos and images. The experimental nature of Fendi assures that content will never be stale – every month, a new video will appear on the landing page.

Be the first to watch behind-the-scene snippets of the latest campaigns and discover the current collection lookbooks before zooming for an up-close shot of details and accessories. Find out more about the origins and evolution of the Baguette and other coveted Fendi pieces. Step back into time and lose yourself in a short film about the brand’s inception as well as an archive of images and videos from significant projects.

With the launch of the new site, has unveiled the new pre-fall 2013 video, a mysterious, ethereal short film featuring the beautiful Julia Frauche, that fits perfectly with the new look.

To watch the Fendi pre-fall 2013 video and explore the world of Fendi, go to Follow the brand on Facebook at