We are obsessed with Chinese supermodel Liu Wen. She has made it to our best dressed list more than once and it’s no wonder why. This 28 year old is stunning, spunky and has an amazing style sense of style.
If you are still on the hunt for your new year outfits, you might want to cop Liu Wen’s super stylish and affordable outfits from H&M’s Chinese New Year collection 2016. She is fronting this campaign with her equally gorgeous Korean co-star Choi Siwon, from the Chinese television serial “Let’s Fall in Love”.
Shop Liu Wen’s super stylish and affordable outfits from H&M’s Chinese New Year collection 2016. She is fronting this campaign with her equally gorgeous Korean co-star Choi Siwon, from the Chinese television serial “Let’s Fall in Love” (and Superjunior, of course).
This special collection will be sold exclusively in 9 selected markets in Asia, including Singapore from January 21, 2016. Check out their super adorable interview below with H&M and the image below to view for their gorgeous campaign shots and shop their favourite pieces. Yes, prices included!
1. What was it like shooting the H&M campaign?
SC: Liu Wen and I have had fantastic chemistry since our reality TV show, and we have brought the chemistry to this year’s H&M Chinese New Year campaign. The whole team was fantastic to work with; Liu Wen and I had so much fun shooting we were even taking selfies off camera with a selfie stick, as if we wanted to do even more photo shoots off set!
LW: I have fronted various H&M campaigns in the past with models from all over the world; Siwon is one of the few who speaks better Mandarin than me, which makes the whole experience a lot of fun! During the shoot, we spoke a lot about Chinese New Year aesthetics, such as greetings to say, what to eat and other traditions, as if the Spring Festival has already arrived!
2. Which were your favorite looks you wore in the campaign and what did you like about them?
SC: From H&M’s 2016 Chinese New Year collection, my favorite item would have to be the
monkey printed sweater. It is modern, fun and playful, which is the most suitable for this joyful
festivity of the year of the monkey!
LW: There are many pieces I like from H&M’s 2016 Chinese New Year Collection, but I especially like the floral flared dress in festive red. The dress goes beyond the traditional boundary of traditional festive wear, it is feminine, fashion-forward, and can be worn all year round.
3. Describe your style and what will you wear for Chinese New Year this year?
SC: In Korea, we call Lunar New Year as Seollal, in which we would traditionally wear Korean
clothes called hanbok. In celebration of the Spring festival, I would prefer to put a modern twist to my outfit happy colors, such as hues in red or burgundy, to signify this happy time of the year.
LW: Chinese New Year is a fun time of the year where we pay tribute to the traditional aesthetic and dress up for this occasion! Wearing red is a must for the Spring Festival, but the style also needs to have a mix of modernism, playfulness, while being accented with oriental details. For example, a pair of tasselled earrings paired with any simple styles effortlessly brings liveliness to a festive look during Chinese New Year.
4. Tell us about your most memorable spring festival celebration.
SC: February 2011 would the most memorable to me; this was the year before my grandmother passed away. I left to Taiwan for a movie shoot immediately after the visit. It makes me realize the importance to spend more time with my parents.
LW: My most memorable Spring Festival celebration would be two years ago, when I travelled from Mexico back home via three different transits: plane, train and bus. I will not forget the moment of joy when I stepped into home.
5. What message do you want to portray with Liu Wen through this campaign?
SC: Lunar New Year is a rare time of the year where we all get to dress up and celebrate with the most important people in our lives. I hope that the campaign can portray love and happiness because this is what the festival is all about.
LW: I am very happy to be fronting H&M’s Chinese New Year campaign with Siwon. The previous reality TV show brought us together, and reception from the audience was fantastic! The audience likes to see positive vibes, and this is exactly what we want to communicate in this campaign: happiness and positivity! The experience this time is totally different from a TV show; it was absolute joy, and we hope everyone who sees this campaign would feel the same.