LONDON – British songstress Jessie J is famed for her eclectic fashion choices, and regularly dons statement hosiery. 

The 23-year-old star has been chosen as the face of Henry Holland’s tights for Pretty Polly, which the company are thrilled about.

“She’s got awesome style, but her attitude as well as her persona make a terrific choice for our collection.

“The campaign is all about how our tights make a girl feel, it’s about empowering a girl when she’s wearing our products and recognising the effect she will have on the people around her,” David Hinchliffe, brand director at Pretty Polly, said.

Jessie is a longtime fan of the brand, and is regularly photographed in a range of their wacky designs during stage performances and in her music promos.

House of Holland bosses have previously gushed about the star on the company’s blog, and have thanked her for continually wearing their hosiery.

“Dear Jessie J, Thanks for wearing all of our tights. We salute you (like a brother or a dude). Lots of Love HOHx (sic),” they once wrote in an open letter to the star.

Jessie is photographed in a series of comic book-style advertisements for the campaign.

In one shot she is pictured with her back to the camera, and looking over her shoulder – clad in a black leotard and suspender-style tights. She is surrounded by a big city backdrop with an animated ‘Wham!’ caption next to her.

There is a Pretty Polly pop-up store opening up next week in London, which will carry the House of Holland collection. © COVER MEDIA