Fashion

Singapore's Ong Shunmugam shows New York fashion secrets on Instagram

Behind the scenes peeks at our trio of Singaporean designers as they take on the Big Apple for CFDA’s FashionFutures initiative
 

We loved following the adventures of Priscilla of Ong Shunmugam, Sabrina Goh of Elohim by Sabrina Goh and Chelsea Scott-Blackhall of Dzojchen as they embarked upon their New York adventures last week for their CFDA FashionFutures induction (talk about a dream orientation week)! Handpicked for the inaugural FashionFutures initiative, founded by the Council of Fashion Designers of America in conjunction with Singapore Fashion Week, their visual diaries (a.k.a Instagram feeds) gave us sneak peeks into what happens when SG meets NY. From meeting with Singapore born, Nepali-bred and New York-based designer Prabal Gurung to cosying up with Diane Von Furstenberg on Maker’s Row, this is the best piece of voyeuring you’ll do all day.

We’ll let their pictures tell the story:

DAY 1: The girls check-in to the Ludlow Hotel on the Lower East Side of Manhattan

 

NYC DAY 1: Total flight time 24 hours. Total awake time 36 hours. You guys do the math! #osnyc15

A photo posted by Ong Shunmugam (@ongshunmugam) onJul 26, 2015 at 8:08pm PDT


DAY 2: Back to back showroom meetings for the ladies involve running around NYC (and occasionally getting lost)

 

Back to back #cfda #meetings #regram #sgfw #nyc @dzojchen

A photo posted by Chelsea Scott-Blackhall (@chelseascottb) onJul 28, 2015 at 6:58am PDT


DAY 3: A trip to the hallowed halls of CFDA HQ and a stop off at Thakoon’s New York design studio

 

NYC DAY 3: Surest way to wake up the day. #osnyc15

A photo posted by Ong Shunmugam (@ongshunmugam) onJul 28, 2015 at 11:47am PDT


DAY 4: A jam-packed day, the designers head to KCD worldwide, one of the biggest global fashion PR agencies; preview the DVF Spring Summer 2016 collection being made in the Garment District and visit the couture house of Carolina Herrera to see the art of draping in action

 

NYC DAY 4: Undercover at DVF right here on Maker's Row. Unbelievable. #osnyc15

A photo posted by Ong Shunmugam (@ongshunmugam) onJul 29, 2015 at 6:36pm PDT

 

The masters at Carolina Herrera #draping #master #cfda #nyc

A photo posted by Chelsea Scott-Blackhall (@chelseascottb) onJul 30, 2015 at 5:47am PDT


DAY 5: The final day of their New York induction brings the Singaporean designers face to face with Prabal Gurung and through the doors of Harper’s Bazaar's historic fashion closet

 

NYC DAY 5: Singapore fashion and the American dream. #osnyc15

A photo posted by Ong Shunmugam (@ongshunmugam) onJul 30, 2015 at 7:01pm PDT


On a final note, thanks Priscilla, Sabrina and Chelsea, for showing us that shameless selfies are always okay, no matter which continent you’re on!


 

The A-Team #fashionfutures #cfda #designers #exchange @dzojchen @bysabrinagoh @ongshunmugam

A photo posted by Chelsea Scott-Blackhall (@chelseascottb) onAug 1, 2015 at 2:53am PDT


Read our interview with fashion designer and mentor to our homegrown talents, Prabal Gurung here and our first impressions of the FashionFutures collections at SGFW here.








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