From November 1-4, 2013, Singapore fashion designers will be on show at Digital Fashion Week 2013 – British Exchange, as part of a collaboration between one of Singapore’s newest fashion events and the venerable British Council.

Singapore Digital Fashion Week 2013 collaborates with British Council DECOR FOREWORDSingapore fashion label Foreword will be one of the featured brands at Digital Fashion Week 2013 – British Exhange in November, 2013. Image: Via Digital Fashion Week

“We’re very pleased to support Digital Fashion Week in their efforts to encourage and nurture home-grown designers, many of whom studied or took up internships in the UK before launching their own brands in Singapore,” said Antony Phillipson, British High Commissioner to Singapore. The British Council is the United Kingdom’s cultural relations organisation and focuses on supporting international project based on the arts.

In conjunction with DFW2013, the British Council’s Dressing the Screen: The Rise of Fashion Film exhibition will be held, featuring over 20 films on some of the world’s top fashion designers and filmmakers from the last 75 years. The exhibition will run from September 28 – October 16, 2013 at Lasalle College of the Arts and include rare archival footage on designers like  Vivienne Westwood and Henry Holland.

SINGAPORE FASHION DESIGN ON SHOW

Singapore Digital Fashion Week 2013 collaborates with British Council DECOR MAE PANGAnother one of the featured Singapore brands at Digital Fashion Week 2013 – British Exhange will be Mae Pang. Image: Via Digital Fashion Week

There will be 32 Singapore-based fashion designers showing during Digital Fashion Week 2013 (DFW2013) and unlike some fashion events around the world, the designers and brands involved won’t have to pay for
the exposure.

“By insisting that no designer should be forced to pay a large sum to get the exposure they deserve, we provide Singapore designers with an all-encompassing online and offline space to bring their careers to the next level,” said Charina Widjaja, project director of  DFW2013. 

One of the brands to watch out for will be the emerging label In Good Company. Launched at the end of 2012, the brand is designed by Sven Tan and Kane Tan (no relation) who also worked together at alldressedup, arguably one of Singapore’s premier fashion labels before its closure in early 2013.

“… We believe that Digital Fashion Week is a great platform that uses technology as an enabler, for brands to transcend the limitations of time and physical spaces in order to engage and communicate with our audience across the globe,” said the designers behind the label.

Just a few of the other Singapore labels on show include Foreword, Mae Pang, Triologie, Ling Wu and Al&Alicia.

TECHNOLOGY FOR FASHION
And, as the designers pointed out, technology and the internet will play an important part in getting Singapore fashion exposed to the wider world.

As a “live streaming” event, anyone, anywhere with access to the World Wide Web will be able to “attend” the shows; there will be daily interviews held via platforms like Google+ Hangouts featuring Singapore and British fashion stars; and more video will be uploaded to YouTube for behind-the-scenes stories.

For the first time ever DFW2013 will create Asia’s first live “Tweetwalk” show with Twitter – basically pics of every look from catwalk shared before they hit the runway – and if that’s not enough, you’ll even be able to buy the looks straight from the show via Asos.com’s Marketplace.

Word is still to come on who the “British fashion personalities” attending the event will be, so stay tuned to herworldPLUS for that news, as well as other exciting events that will be held in conjunction with DFW2013.

To take part in Singapore’s Digital Fashion Week 2013 – British Exchange, all you need do is plug in to www.DigitalFashionWeek.com, plus.google.com/+DigitalFashionWeek, www.facebook.com/DigitalFashionWeek, www.youtube.com/DigitalFashionWeek and digitalfashweek.tumblr.com or follow on Twitter at @DigitalFashWeek and Instagram at @DigitalFashionWeek. You can even download a DFW2013 iPhone app, and don’t forget to check out the shopping at the DFW2013 Asos Marketplace page.