Nadia landed a spot in the ad after submitting this photo with the #castmemarc hashtag. Photo: Nadia's Instagram/@skinnykatwoman
Congratulations, Nadia Rahmat!
This 24-year-old Singaporean girl of Malay, Arab and Indian descent gamely submitted her photo on Instagram in 2014 with the hashtag #castmemarc, and was chosen out of 50,000 people for a coveted spot in Marc Jacobs’ Spring 2015 ad campaign for Marc by Marc Jacobs.
You'll be seeing this photo of Nadia in Marc by Marc Jacobs Spring 2015 ads that were shot in New York. Photo: Club 21
To bring things up to speed: There was a call for users to submit their photos via Instagram and Twitter back in September 2014 with the hashtag #CastMeMarc for a chance to star in Marc Jacobs’ Spring high-profile advertisements. The social media casting collected over a 100,000 entries as some users submitted multiple photos of themselves.
But one picture from @skinnykatwoman caught the eye of Marc By Marc Jacobs' creative directors Katie Hillier and Luella Bartley.
Although Nadia is not a professional model, she has previously appeared in fashion campaigns for her fashion designer friends behind the Singapore labels Mash-Up and Yesah.
We are sooo excited to see her Marc by Marc Jacobs ad to hit shop windows and magazines, aren’t you?
Wanna know more about Nadia? Watch this video where she talks about her personal style, music taste and what it was like shooting the Marc by Marc Jacobs ad: