TOKYO – On a cold, rainy night in the center of Tokyo’s fashion district Shibuya, a bunch of Singaporeans stand around talking about food; specifically Japanese curry-rice. In the basement of one of the most fashionable department stores in Tokyo ‒ Parco Shibuya ‒ Singapore design was on show.

singaporium singapore fashion popup at parco shibuya DECOR 1Singapore designers on show at Parco Shibuya in Tokyo. Images: Cornelyus Tan

The Singaporium: Parco Next Next pop-up shop was officially launched on Friday, February 28, 2014, to a gaggle of Tokyo fashionistas including the uber famous street style photographer Rei Shito from Style From Tokyo, Yuji Yamamoto, designers Jun Okamoto and Michiko Suzuki, top models from Bark In Style including Shingo Yusada, fashion writer Yoko Kono and uber-stylist and fashion editor Shunsuke from The Reality Show Magazine met up with their Singapore counterparts ‒ including Daniel Boey and herworldPLUS ‒ to see the latest crop of emerging Singapore designers’ work.

Six young fashion labels ‒ Mash-Up, 20:TWOTHREE, episene, Foreword, Saloni Rathor and WSDM ‒ showed pieces from their Spring Summer 2014 lines.

singaporium singapore fashion popup at parco shibuya DECOR 2Singapore designers on show at Parco Shibuya in Tokyo. Images: Cornelyus Tan

Adding to the Singapore flavour; Farm Singapore created some cute Singapore Sweets badges and OuterEdit created some limited edition tees and tote bags featuring 12 artworks designed by Singapore and Japanese designers working together – Saloni and Mash-Up worked with Jun Okamoto and Michiko Suzuki.

One of Singapore’s most established designers, Thomas Wee, created a range of tees featuring his own fashion illustrations of his own iconic archive pieces that were launched exclusively at the Singaporium event in Tokyo.

singaporium singapore fashion popup at parco shibuya DECOR 3singaporium singapore fashion popup at parco shibuya DECOR FARM
Singapore designers on show at Parco Shibuya in Tokyo. Images: Cornelyus Tan

The 2013 winner of the Harper’s Bazaar x ION Orchard Photography Award, Cornelyus Tan was also in Tokyo; he worked with fashion illustrator Teresa Lim on a series of multi-media artworks that were also on display at Singaporium; and independent Singapore book publisher, Math Paper Press ‒ part of Books Actually ‒ offered more Singapore style via a series of art monographs.

Even the store decor had a Singapore flare. Created by Singapore’s “godfather of fashion” Daniel Boey and his team, the colours of Chinatown and Little India shophouses, as well as the graphic shapes of Peranakan tiles really stood out in gallery like space. “Singaporium is a unique showcase of Singapore creative talents, with exciting creative collaborations between established artists and some of the newest, most exciting names in the arena, juxtaposing fashion with lifestyle, art, photography and the like,” explained Daniel.

The Singaporium pop-up shop is an eclectic mix of quirky, high-fashion, kitsch and cute that shows that Singaporean design is continually evolving; something that was remarked on by the Japanese guests on opening night. They all wanted to rediscover the Little Red Dot it seems.

The Singaporium will be at Parco Shibuya, Tokyo, from until March 10, 2014, so if you’re heading to Japan, be sure to drop in and check it out.

For more information about Parco Shibuya, go to www.parco.co.jp/shibuya. For more information about Mash-Up, go to www.mashupcollective.com; for 20:TWOTHREE go to www.20twothree.com; for episene go to www.episene.com; for Foreword go to www.forewordlabels.com; for Saloni Rathor go to www.salonirathor.com and for WSDM go to wsdmstore.com. For more information about Cornelyus Tan, go to www.cornelyustan.com; for more info about Teresa Lim, go to www.teresaaa.com; for Books Actually go to www.facebook.com/BooksActually; for more info on OuterEdit, go to www.outeredit.com; for more on Farm Singapore go to www.farm.sg and for more information about Thomas Wee, go to www.designsingapore.org/thomas-wee.